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SBD/12/Sponsorships Advertising Marketing
FOX SPORTS LOOKS TO MAKE A RETAIL SPLASH THIS FALL
Published June 12, 1996
Fox Sports will use its NFL property to make a "big splash" at retail this Fall, according to BRANDWEEK. The network will line up sponsors that include Wal-Mart, 7-Eleven, Miller Brewing, Foot Locker, Champs Sports and General Mills. Last week, Fox showed its affiliates a "comprehensive" sports promo package, starting with a self-advertising program for its MLB schedule. Wal-Mart is set to display Fox Sports kiosks, though it is unclear if it would merchandise licensed apparel from Fox's league partners. 7-Eleven, which is partnering with Fox on a MLB promo this summer, will team with Miller Brewing to create an in- store display "pegged" to home football parties. It will also distribute Fox NFL schedules, as will Foot Locker and Champs. General Mills has signed to create a watch-and-win sweeps with Fox, "flagged" by a 50 million-circulation free-standing insert drop and "anchored" by end-aisle displays at retail (T.L. Stanley, BRANDWEEK, 6/10 issue).