Prokhorov Eyes Sole Ownership Of Nets, Arena Nets Could Avoid "Repeater Tax" Next Season Barclays Center's Green Roof Taking Shape Green Roof Nears Completion At Barclays Center Ratner Formally Submits Coliseum Plan Report: Handful Of Suitors Chasing Nets Sources: Prokhorov Looking To Sell Nets Stake Nets.com Owner Seeks Seven Figures From Team Prokhorov Listening To Offers Minority Stakes In Nets Nets Offering "Loyalty Insurance"
SBD/12/Sponsorships Advertising Marketing
CALIPARI REFUSES TO LOSE ANY REVENUE FROM TRADEMARKED MOTTO
Published June 12, 1996
Former UMass head coach John Calipari is taking his trademarked "Refuse To Lose" slogan with him to the Nets, according to the BOSTON HERALD. Nets spokesperson Gary Sussman said while the Nets won't officially adopt the slogan, the coach will allow it to be used in "some merchandising" (Fee & Raposa, BOSTON HERALD, 6/11).