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SBD/12/Sponsorships Advertising Marketing
CALIPARI REFUSES TO LOSE ANY REVENUE FROM TRADEMARKED MOTTO
Published June 12, 1996
Former UMass head coach John Calipari is taking his trademarked "Refuse To Lose" slogan with him to the Nets, according to the BOSTON HERALD. Nets spokesperson Gary Sussman said while the Nets won't officially adopt the slogan, the coach will allow it to be used in "some merchandising" (Fee & Raposa, BOSTON HERALD, 6/11).