Nets' Prokhorov Seeks Minority Investor For Team Nets Struggle To Attract Free Agents Nets' Lin Signing About More Than Basketball Wizards Raise Tix Prices For Third Straight Year Nets GM: Prokhorov Sold Me On The Position Nets Hire Spurs' Sean Marks For GM Role Nets Unveil $50M Practice Facility Nets' Prokhorov Details Lessons He Has Learned Prokhorov's Nets Haven't Lived Up To Hype Prokhorov Takes Blame For Nets' Issues
SBD/12/Sponsorships Advertising Marketing
CALIPARI REFUSES TO LOSE ANY REVENUE FROM TRADEMARKED MOTTO
Published June 12, 1996
Former UMass head coach John Calipari is taking his trademarked "Refuse To Lose" slogan with him to the Nets, according to the BOSTON HERALD. Nets spokesperson Gary Sussman said while the Nets won't officially adopt the slogan, the coach will allow it to be used in "some merchandising" (Fee & Raposa, BOSTON HERALD, 6/11).