SBD/12/Sponsorships Advertising Marketing

CALIPARI REFUSES TO LOSE ANY REVENUE FROM TRADEMARKED MOTTO

     Former UMass head coach John Calipari is taking his
trademarked "Refuse To Lose" slogan with him to the Nets,
according to the BOSTON HERALD.  Nets spokesperson Gary Sussman
said while the Nets won't officially adopt the slogan, the coach
will allow it to be used in "some merchandising" (Fee & Raposa,
BOSTON HERALD, 6/11).
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Brooklyn Nets, YankeeNets

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