SBD/12/Sponsorships Advertising Marketing

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         Former UMass head coach John Calipari is taking his
    trademarked "Refuse To Lose" slogan with him to the Nets,
    according to the BOSTON HERALD.  Nets spokesperson Gary Sussman
    said while the Nets won't officially adopt the slogan, the coach
    will allow it to be used in "some merchandising" (Fee & Raposa,
    BOSTON HERALD, 6/11).

    Print | Tags: Brooklyn Nets

         Mark Westerman, Fila USA's Dir of Advertising and
    Communications, says showing a "creative difference" and being an
    "alternative to mass distribution" will key the company's new
    soccer division -- Soccer Calcio.  Angelo Anastasio has been
    named Dir of Soccer for Fila, and U.S. National Team star Claudio
    Reyna has signed as the company's first soccer spokesperson.
    Fila's first soccer products, a small collection of apparel, will
    be available at retail on October 25, primarily in soccer
    specialty stores and catalogs.  Footwear and uniforms will be
    added next year.  The uniforms will be marketed with a grass-
    roots approach toward colleges and high schools.  Westerman notes
    TV spots will hit this summer on cable and broadcast (THE DAILY).
         DETAILS: Anastasio's responsibilities include product
    development and merchandising, as well as marketing and
    promotion.  He was a player for the NASL Cosmos, a marketing exec
    with both adidas and Diadora, and a World Cup USA VP for
    Promotional Events.  Fila's multi-year agreement with Reyna will
    cover soccer apparel and footwear (Fila).
         GRASS-ROOTS: As part of Fila's commitment to support youth
    athletics at the grass-roots level, the company yesterday
    announced plans to refurbish a youth soccer field in Washington,
    DC.  Other grass-roots programs include a Backboard Replacement
    Program with co-sponsor Foot Locker, and a planned project to
    resurface tennis courts (Fila).
         ELIGIBILITY QUESTION: A FIFA rule regarding under-age
    international tournaments has "jeopardized" the Olympic
    eligibility of Reyna, an expected starter on the U.S. team,
    according to the L.A. TIMES.  According to FIFA rules, no player
    can participate in the same international under-age tournament
    twice.  This includes the Olympics, an event designated for those
    under 23.  Reyna played for the U.S. in '92, and because he was
    still under 23 as of January 1, FIFA Secretary-General Sepp
    Blatter told the USSF that Reyna is not eligible for '96.  USSF
    officials, however, maintain Reyna would compete as one of the
    team's three "over-age" players.  He turns 23 on July 20 -- the
    date of the U. S. opener against Argentina (Mike Penner, L.A.
    TIMES, 6/11).

    Print | Tags: Washington Nationals

         Fox Sports will use its NFL property to make a "big splash"
    at retail this Fall, according to BRANDWEEK.  The network will
    line up sponsors that include Wal-Mart, 7-Eleven, Miller Brewing,
    Foot Locker, Champs Sports and General Mills.  Last week, Fox
    showed its affiliates a "comprehensive" sports promo package,
    starting with a self-advertising program for its MLB schedule.
    Wal-Mart is set to display Fox Sports kiosks, though it is
    unclear if it would merchandise licensed apparel from Fox's
    league partners.  7-Eleven, which is partnering with Fox on a MLB
    promo this summer, will team with Miller Brewing to create an in-
    store display "pegged" to home football parties.  It will also
    distribute Fox NFL schedules, as will Foot Locker and Champs.
    General Mills has signed to create a watch-and-win sweeps with
    Fox, "flagged" by a 50 million-circulation free-standing insert
    drop and "anchored" by end-aisle displays at retail (T.L.
    Stanley, BRANDWEEK, 6/10 issue).

    Print | Tags: MLB, NFL, Wal Mart, Wheaties

         A Seagrams ad promoting its Crown Royal label has begun
    airing on NBC affiliate KRIS-TV in Corpus Christi, TX, but all
    three networks say they will continue to refuse liquor ads,
    according to the WALL STREET JOURNAL.  The networks "quickly
    pointed out," however, they can't control the practices of
    affiliates they don't own.  The liquor industry was "sharply
    split" over the Seagrams ad.  Execs are concerned Seagram moved
    before the industry had time to reach a coordinated stand on the
    sensitive issue of TV ads.  One media exec, on where the liquor
    spots might run:  "The brandies are looking at A&E Networks,
    Crown Royal and the mass brown goods are looking at ESPN, all the
    scotches are looking at golf on broadcast and cable.  And premium
    white spirits, gins and vodkas will look at tennis and the
    Academy Awards" (Beatty & Ono, WALL STREET JOURNAL, 6/12).

    Print | Tags: ESPN, NBC, Walt Disney

         The NBA, as part of its 50th anniversary celebration, will
    link with TNT and Sports Illustrated for a 16-week series of
    advertorials featuring NBA "legends" writing about current stars.
    ... Converse is "nearing" a licensing deal with Lucasfilm to
    distribute a line of kids' footwear in tandem with the re-release
    of "Star Wars" next Spring.  Converse may also get permission to
    market a "Star Wars"-themed men's basketball shoe as an adult
    component of the program. ... Cleveland Golf's "Great Big Deal,"
    running June 15-July 31, offers buyers of new graphite shafted
    VAS+ irons a free titanium driver (or two additional free irons)
    and buyers of new steel-shafted irons a free metalwood driver (or
    two additional irons) (BRANDWEEK, 6/10 issue)....After Tom Watson
    used the Odyssey Dual Force 990 putter during his win last
    weekend at The Memorial, the company is planning an ad campaign
    for the putter (THE DAILY)....Reebok Dir of Public Relations Dave
    Fogelson said of their deal with Allen Iverson:  "It's multi-year
    and it's in the seven-figure range" (WASHINGTON TIMES,
    6/12)....NASCAR Winston Cup driver Mark Martin is planning to
    open a racing-themed restaurant in the Daytona, FL, area.  Martin
    wants to launch before February's Daytona 500 (ORLANDO SENTINEL,

    Print | Tags: Converse, NASCAR, NBA, Reebok, Sports Illustrated, Turner Sports

         New Balance Athletic Shoes Inc. said yesterday it has signed
    a consent agreement with the FTC to stop entering deals with
    retailers that might be seen as price fixing, according to the
    BOSTON GLOBE.  New Balance said the agreement did not represent
    any admission of wrongdoing on the shoe company's part.  New
    Balance was "swept up" in an FTC investigation of the shoe
    industry that began five years ago and resulted in Reebok Int'l
    and Stride Rite also signing consent decrees, according to New
    Balance Attorney Paul Gauron.  In the Reebok case, Reebok paid
    $9.5M last year to settle federal and state antitrust allegations
    that the company had threatened to cut off retailers that sold
    shoes priced below company-mandated levels.  Gauron said a
    monetary settlement was not part of New Balance's deal with the
    FTC, and he was unaware of any antitrust investigations against
    New Balance (Chris Reidy, BOSTON GLOBE, 6/12).
         FUND-RAISING: German shoe group Puma has said it raised
    $45.2M in fresh capital by selling 1.39 million shares of stock
    in a public offering (FINANCIAL TIMES, 6/12).

    Print | Tags: Puma, Reebok

         Should the Bulls clinch their fourth NBA Championship
    tonight, NBA apparel licensee Starter will have a presence in the
    post-game celebration with their "Locker Room" championship t-
    shirts.  Starter plans to print "hundreds of thousands" of the
    shirts for fans at 20 different printing facilities in IL, and
    five printers outside the state.  Starter has set up a temporary
    80,000-square-foot warehouse in Chicago to distribute the product
    (Starter).  In Chicago, the Sportmart locations at Ontario and La
    Salle will stay open until 1:30am CDT to sell the Starter Locker
    Room shirts -- if the Bulls win.  The retailer will close at its
    regular time, then re-open immediately after the game should the
    Bulls be champions (Fred Mitchell, CHICAGO TRIBUNE, 6/12).

    Print | Tags: Chicago Bulls, NBA
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