LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices Could Three-On-Three Basketball Join Olympic Program? LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added USOC Shows Diversity Hiring Stats
HOME DEPOT THIS WEEK LAUNCHES OLYMPIC LEAD-IN CAMPAIGN
Published June 12, 1996
This week, Home Depot breaks its "ramp-up" campaign to the Games, leveraging its $40M sponsorship in conjunction with 28 vendors. The campaign includes a 60-second image spot with two 30-second offshoots and several 30-second versions with a 10- second "donut" for product inserts. The donuts (and in-store materials) plug the 28 vendors that have signed on as partners. The spots, from Richards Group, Dallas, begin airing this week and continue through the Games (Steve Krajewski, BRANDWEEK, 6/10 issue).