U.S. Speedskating BOD Enacts New Bylaws USOC Brings In Record Total Revenue In '12 WBSC, MLB Consider Condensed Olympic Schedule FILA Looks To MMA For Wrestling Changes USA Synchro Debuts Month-Long Campaign Columnist: IOC President Should Not Be IOC Member Philly "Enthusiastically" Embraces Hosting Games USA Wresting Joins Lobbying Coalition Olympic Boxing Will Allow Pros For '16 Games USATF CEO Contract Extended Through '18
Upcoming Conferences and Events
SBD/12/Olympics
HOME DEPOT THIS WEEK LAUNCHES OLYMPIC LEAD-IN CAMPAIGN
Published June 12, 1996
This week, Home Depot breaks its "ramp-up" campaign to the Games, leveraging its $40M sponsorship in conjunction with 28 vendors. The campaign includes a 60-second image spot with two 30-second offshoots and several 30-second versions with a 10- second "donut" for product inserts. The donuts (and in-store materials) plug the 28 vendors that have signed on as partners. The spots, from Richards Group, Dallas, begin airing this week and continue through the Games (Steve Krajewski, BRANDWEEK, 6/10 issue).
