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HOME DEPOT THIS WEEK LAUNCHES OLYMPIC LEAD-IN CAMPAIGN
Published June 12, 1996
This week, Home Depot breaks its "ramp-up" campaign to the Games, leveraging its $40M sponsorship in conjunction with 28 vendors. The campaign includes a 60-second image spot with two 30-second offshoots and several 30-second versions with a 10- second "donut" for product inserts. The donuts (and in-store materials) plug the 28 vendors that have signed on as partners. The spots, from Richards Group, Dallas, begin airing this week and continue through the Games (Steve Krajewski, BRANDWEEK, 6/10 issue).