Boston Mayor Excited About '24 Games Bid Casey Wasserman Takes Over L.A.'s Olympics Bid Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games John Fish Touts Boston As Olympic Host City Construction Costs A Concern For Tokyo Games Home Depot To End NASCAR Sponsorship Rio Still Way Behind For '16 Games Olympic Museum Nears Deal With USOC USOC Narrows Possible '24 Bid To Four Cities
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HOME DEPOT THIS WEEK LAUNCHES OLYMPIC LEAD-IN CAMPAIGN
Published June 12, 1996
This week, Home Depot breaks its "ramp-up" campaign to the Games, leveraging its $40M sponsorship in conjunction with 28 vendors. The campaign includes a 60-second image spot with two 30-second offshoots and several 30-second versions with a 10- second "donut" for product inserts. The donuts (and in-store materials) plug the 28 vendors that have signed on as partners. The spots, from Richards Group, Dallas, begin airing this week and continue through the Games (Steve Krajewski, BRANDWEEK, 6/10 issue).