Beijing To Host '22 Winter Games Sponsors Eye Olympics' Return To China Boston Donors Opine On Where Bid Was Lost Boston Mayor Calls Out Thomas Bach IOC President Blames Boston For Failed Bid Sources: USOC Makes Contact With L.A. Boston's '24 Olympics Bid Folds L.A. Seen As Top Replacement For Boston USOC Feeling Heat For Failed Boston Bid Should USOC Keep Bidding For '24 Games?
HOME DEPOT THIS WEEK LAUNCHES OLYMPIC LEAD-IN CAMPAIGN
Published June 12, 1996
This week, Home Depot breaks its "ramp-up" campaign to the Games, leveraging its $40M sponsorship in conjunction with 28 vendors. The campaign includes a 60-second image spot with two 30-second offshoots and several 30-second versions with a 10- second "donut" for product inserts. The donuts (and in-store materials) plug the 28 vendors that have signed on as partners. The spots, from Richards Group, Dallas, begin airing this week and continue through the Games (Steve Krajewski, BRANDWEEK, 6/10 issue).