Olympics

HOME DEPOT THIS WEEK LAUNCHES OLYMPIC LEAD-IN CAMPAIGN

6.12.1996

     This week, Home Depot breaks its "ramp-up" campaign to the
Games, leveraging its $40M sponsorship in conjunction with 28
vendors.  The campaign includes a 60-second image spot with two
30-second offshoots and several 30-second versions with a 10-
second "donut" for product inserts.  The donuts (and in-store
materials) plug the 28 vendors that have signed on as partners.
The spots, from Richards Group, Dallas, begin airing this week
and continue through the Games (Steve Krajewski, BRANDWEEK, 6/10
issue).

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