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  • CONGRESS DEBATES THE HIGH COST OF SLEEPING EASY IN ATLANTA

         U.S. Sen. John McCain (R-AZ) said ACOG should reimburse the
    Pentagon "much more" for services during the Games, according to
    Eunice Moscoso of the ATLANTA CONSTITUTION.  A Senate Judiciary
    Committee hearing turned into a debate "on the proper use of
    military personnel during the Olympics."  ACOG claims to have
    reimbursed $169,400 to the Defense Department and is planning to
    pay at least $102,700 more for "nonsecurity items."  But Pentagon
    figures note ACOG has reimbursed $564,930 for "a variety of
    services," which could hit $816,000.  McCain said the military
    will have dedicated 13,000 personnel and $51M in support, calling
    much of it an ACOG subsidy (ATLANTA CONSTITUTION, 6/12).
    

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  • HOME DEPOT THIS WEEK LAUNCHES OLYMPIC LEAD-IN CAMPAIGN

         This week, Home Depot breaks its "ramp-up" campaign to the
    Games, leveraging its $40M sponsorship in conjunction with 28
    vendors.  The campaign includes a 60-second image spot with two
    30-second offshoots and several 30-second versions with a 10-
    second "donut" for product inserts.  The donuts (and in-store
    materials) plug the 28 vendors that have signed on as partners.
    The spots, from Richards Group, Dallas, begin airing this week
    and continue through the Games (Steve Krajewski, BRANDWEEK, 6/10
    issue).
    

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  • OLYMPIC NOTES

         Miller is sponsoring an 18-day series of concerts in Atlanta
    during the Games.  ACOG Spokesperson Scott Mall said it won't
    conflict with official Olympic Sponsor Budweiser "as long as they
    don't use the 'O-word.'" (ATLANTA CONSTITUTION, 6/12)....Atlanta
    Mayor Bill Campbell has vetoed an ordinance that would have
    allowed 24-hour alcohol sales during the Games (Minneapolis STAR
    TRIBUNE, 6/12).
    

    Print | Tags: Anheuser Busch, Olympics
  • WHEN THE HEAT IS ON, WHO YOU GONNA CALL? HEAT BUSTERS!

         Suntory Water Group, whose Crystal Springs brand is the
    official bottled water of the Atlanta Games, is preparing for
    "heavy in-market" activity as the Games approach, according to
    BRANDWEEK.  The Atlanta-based company "is ready to launch" its
    Heat Buster body-cooling atomizers, while some Olympic venues
    will get saturated by in-line skating Heat Buster teams armed
    with shower caps, water tanks and Super Soaker-style spray guns.
    Suntory President Jim Stevens sees the Games as a chance to give
    his regional brand a higher profile.  Suntory didn't decide to go
    forward with their marketing plan until bottled water outsold all
    other beverages at the first event at Atlanta's Olympic Stadium
    (Gerry Khermouch, BRANDWEEK, 6/10 issue).
    

    Print | Tags: Miami Heat, Olympics
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