U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
U.S. Sen. John McCain (R-AZ) said ACOG should reimburse the Pentagon "much more" for services during the Games, according to Eunice Moscoso of the ATLANTA CONSTITUTION. A Senate Judiciary Committee hearing turned into a debate "on the proper use of military personnel during the Olympics." ACOG claims to have reimbursed $169,400 to the Defense Department and is planning to pay at least $102,700 more for "nonsecurity items." But Pentagon figures note ACOG has reimbursed $564,930 for "a variety of services," which could hit $816,000. McCain said the military will have dedicated 13,000 personnel and $51M in support, calling much of it an ACOG subsidy (ATLANTA CONSTITUTION, 6/12).
This week, Home Depot breaks its "ramp-up" campaign to the Games, leveraging its $40M sponsorship in conjunction with 28 vendors. The campaign includes a 60-second image spot with two 30-second offshoots and several 30-second versions with a 10- second "donut" for product inserts. The donuts (and in-store materials) plug the 28 vendors that have signed on as partners. The spots, from Richards Group, Dallas, begin airing this week and continue through the Games (Steve Krajewski, BRANDWEEK, 6/10 issue).
Miller is sponsoring an 18-day series of concerts in Atlanta during the Games. ACOG Spokesperson Scott Mall said it won't conflict with official Olympic Sponsor Budweiser "as long as they don't use the 'O-word.'" (ATLANTA CONSTITUTION, 6/12)....Atlanta Mayor Bill Campbell has vetoed an ordinance that would have allowed 24-hour alcohol sales during the Games (Minneapolis STAR TRIBUNE, 6/12).
Suntory Water Group, whose Crystal Springs brand is the official bottled water of the Atlanta Games, is preparing for "heavy in-market" activity as the Games approach, according to BRANDWEEK. The Atlanta-based company "is ready to launch" its Heat Buster body-cooling atomizers, while some Olympic venues will get saturated by in-line skating Heat Buster teams armed with shower caps, water tanks and Super Soaker-style spray guns. Suntory President Jim Stevens sees the Games as a chance to give his regional brand a higher profile. Suntory didn't decide to go forward with their marketing plan until bottled water outsold all other beverages at the first event at Atlanta's Olympic Stadium (Gerry Khermouch, BRANDWEEK, 6/10 issue).