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Winning the Stanley Cup will put the Avalanche "in prime position" to raise the prices of corporate sponsorships, TV and radio rights, as well as increasing leverage in the team's plan to ask the city of Denver for public financing for the proposed Pepsi Center. Michele Conklin of the ROCKY MOUNTAIN NEWS writes because most Avalanche sponsors signed one-year deals in '95-96 due to an unproven fan support, Ascent Entertainment Group, owners of the team, will be able to renegotiate with sponsors this offseason, as well as the team's TV contract with KTVD and Prime, which had one-year deals. Steve Sander, President of Sander/GBSM and a consultant to Ascent, estimates the team will earn up to 50% more in corporate sponsorships in its second season (ROCKY MOUNTAIN NEWS, 6/11).
Paul Allen said he will not exercise his option to purchase the Seahawks if a tax increase to build a new stadium in Seattle is not supported (USA TODAY, 6/12)....The Rangers recently sold their 2 millionth ticket for the '96 season, putting them on pace to set a single-season attendance record (FORT WORTH STAR- TELEGRAM, 6/12)....Senior citizens, age 55 and over, will be allowed to run the bases at the conclusion of the White Sox's game tonight (White Sox). The Twins will give away pagers to the first 5,000 fans who attend Friday's game against Detroit (Minneapolis STAR-TRIBUNE, 6/11)....The El Paso Diablos have been sold to Diamond Sports Group, becoming the third minor league club managed by Diamond (Diamond Sports).