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         Winning the Stanley Cup will put the Avalanche "in prime
    position" to raise the prices of corporate sponsorships, TV and
    radio rights, as well as increasing leverage in the team's plan
    to ask the city of Denver for public financing for the proposed
    Pepsi Center.  Michele Conklin of the ROCKY MOUNTAIN NEWS writes
    because most Avalanche sponsors signed one-year deals in '95-96
    due to an unproven fan support, Ascent Entertainment Group,
    owners of the team, will be able to renegotiate with sponsors
    this  offseason, as well as the team's TV contract with KTVD and
    Prime, which had one-year deals.  Steve Sander, President of
    Sander/GBSM and a consultant to Ascent, estimates the team will
    earn up to 50% more in corporate sponsorships in its second
    season (ROCKY MOUNTAIN NEWS, 6/11).

    Print | Tags: Colorado Avalanche, Franchises, PepsiCo

         Paul Allen said he will not exercise his option to purchase
    the Seahawks if a tax increase to build a new stadium in Seattle
    is not supported (USA TODAY, 6/12)....The Rangers recently sold
    their 2 millionth ticket for the '96 season, putting them on pace
    to set a single-season attendance record (FORT WORTH STAR-
    TELEGRAM, 6/12)....Senior citizens, age 55 and over, will be
    allowed to run the bases at the conclusion of the White Sox's
    game tonight (White Sox).  The Twins will give away pagers to the
    first 5,000 fans who attend Friday's game against Detroit
    (Minneapolis STAR-TRIBUNE, 6/11)....The El Paso Diablos have been
    sold to Diamond Sports Group, becoming the third minor league
    club managed by Diamond (Diamond Sports).

    Print | Tags: Chicago White Sox, Franchises, Minnesota Twins, Seattle Seahawks, Vulcan Ventures
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