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POOR AD SALES FORCE OAKLAND/ALAMEDA TO REVIEW RAIDERS LEASE
Published June 12, 1996
On the same day that the Oakland City Council and the Alameda County Board of Supervisors voted to issue $140M in joint bonds for the reconstruction of Oakland Coliseum Arena, the two bodies considered changes in the 16-year lease between the Coliseum and the Raiders. According to Tara Shioya of the S.F. CHRONICLE, changes would give the Raiders incentive to help billboard and broadcast sales which have been "disappointing" due to poor A's attendance and construction work on the stadium. Under the current lease, the first $3.5M generated by ad revenue goes to the A's, the next $500,000 to the Coliseum and the next $500,000 to the Raiders. In the proposed lease, after the $3.5M to the A's, all revenue would be divided equally between the Coliseum and the Raiders. Also, the Raiders would build 139 rather than 175 luxury suites, with remaining boxes to be added whenever demand arose (S.F. CHRONICLE, 6/12).