SBD/9/Sports Media

LOCAL BASEBALL RATINGS: 18 OF 28 MLB OUTLETS ARE UP

     THE DAILY surveyed broadcast partners for each MLB team and
found that 18 of 28 teams are showing higher ratings for their
telecasts this year as compared to last season.  In most cases,
the '96 numbers are through the same number of games as last
year, except where indicated (^).
A.L.            NO.  AVG RATING   N.L.            NO.  AVG RATING
TEAM  STATION  GAMES  '96   '95   TEAM  STATION  GAMES  '96   '95
BAL    WJZ       6   14.8  11.3   ATL    WTBS     23   10.7   9.4
BOS^   WABU     12    5.4   5.9   CHI^   WGN      25    6.1   5.7
CAL    KCAL      8    3.6   2.8   CIN    WSTR      9    6.6   9.6
CHSX   WGN      10    3.7   3.7   COL^   KWGN     14   10.0  10.2
CLE    WUAB     11   16.5  10.6   FLA    WBFS      9    3.9   4.4
DET    WKBD      9    5.3   4.7   HOU    KTXH      9    5.5   4.4
KC     KSMO      8    6.5   7.1   LA     KTLA     10    5.9   4.6
MIL    WVTV      9    6.3   5.3   MON^   TQS (En)  3   283K  283K
MIN    WCCO      7   10.0   8.9   NYM    WWOR     10    3.3   3.2
NYY    WPIX      7    4.1   3.6   PHI^   WPHL     19    5.2   7.0
OAK    KRON      6    4.6   5.5   PIT^   WPXI      5    9.9   7.4
SEA    KIRO     12   12.7   8.8   SD     KFMB      9    8.2   4.3
TEX^   KXAS     22    6.1   4.8          KTTY      5    7.5   4.6
TOR^   CFTO      9   551K   548K  SF     KTVU      8    5.2   6.2
                                  STL    KPLR     11   10.9   6.4
     NOTES:  The Red Sox switched carriers from WSBK to WABU.
The Rangers switched from KTVT to KXAS; their ratings are for the
first 17 games in '95 and the first 22 in '96.  Cubs '95 ratings
are based on 22 games. Rockies '95 ratings are based on 12 games.
Phillies '95 ratings are based on 12 games.  Expos/TQS '95
ratings are based on 20 games.  The numbers for the Expos and the
Blue Jays are aggregate viewer totals in the team's respective
provinces (THE DAILY).
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