SBD/9/Sports Media

COLLABORATIVE EFFORT TO BRING NBA'S "FINALS.COM" TO WEB

     The NBA, NBC, ESPN Enterprises and Starwave Corp. have
jointly announced their partnership in developing Finals.com, the
official Web site of the '96 NBA Finals.  The site, which will
launch during the conference finals at the end of this month,
will be found at NBA.com, but can also be accessed directly at
http://www.finals.com or through NBC's site.  Features will
include live player chats, photos, post-game commentary and
merchandise opportunities.  Current NBA.com sponsors Gatorade and
Schick will extend their relationship to Finals.com, but other
sponsorship opportunities will be available (NBA/NBC).
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Related Topics:

ESPN, NBA, NBC, Media, Walt Disney

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