SBD/8/Sports Media

ESPN STUDY SHOWS CHANNEL TO BE THE CABLE AD LEADER

     ESPN's local ad revenues for '95 averaged $5.61 per
subscriber -- up 14% from $4.93 in '94.  The industry as a whole
grew at 10.2%.  According to a study by Bortz & Co., commissioned
by ESPN, average local ad revenue per subscriber was $27.58,
meaning that ESPN was responsible for 20% of all local ad
revenue.  Findings related to ESPN's NFL programming:  NFL per
game revenue rose from $.75 in '94 to $1.15 per subscriber; the
NFL represents less than 1% of ESPN programming, but time sold in
ESPN's NFL games represent more than 4% of local ad revenues;
total revenue per subscriber for all advertising in NFL games and
studio shows increased 41% to $1.33 in '95 (ESPN).
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Related Topics:

ESPN, NFL, Media, Walt Disney

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