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ESPN STUDY SHOWS CHANNEL TO BE THE CABLE AD LEADER
Published May 8, 1996
ESPN's local ad revenues for '95 averaged $5.61 per subscriber -- up 14% from $4.93 in '94. The industry as a whole grew at 10.2%. According to a study by Bortz & Co., commissioned by ESPN, average local ad revenue per subscriber was $27.58, meaning that ESPN was responsible for 20% of all local ad revenue. Findings related to ESPN's NFL programming: NFL per game revenue rose from $.75 in '94 to $1.15 per subscriber; the NFL represents less than 1% of ESPN programming, but time sold in ESPN's NFL games represent more than 4% of local ad revenues; total revenue per subscriber for all advertising in NFL games and studio shows increased 41% to $1.33 in '95 (ESPN).