Four Big Tech Companies Bidding For NFL's "TNF" Goodell Follows Up On Changes To NFL Games Disney Chair & CEO Bob Iger Extends Contract ESPN Films Promotes Geist, Inks Edelman Deal Redskins Casting Wide Net In GM Search CBS/Turner Sweet 16 Overnights Up Skins Look For Ways To Avoid Color Rush Unis Raiders' Vegas Stadium Financing Remains Complicated AT&T, DOJ Settle SportsNet LA Collusion Lawsuit WBC Final Delivers Big For MLB Network
ESPN STUDY SHOWS CHANNEL TO BE THE CABLE AD LEADER
Published May 8, 1996
ESPN's local ad revenues for '95 averaged $5.61 per subscriber -- up 14% from $4.93 in '94. The industry as a whole grew at 10.2%. According to a study by Bortz & Co., commissioned by ESPN, average local ad revenue per subscriber was $27.58, meaning that ESPN was responsible for 20% of all local ad revenue. Findings related to ESPN's NFL programming: NFL per game revenue rose from $.75 in '94 to $1.15 per subscriber; the NFL represents less than 1% of ESPN programming, but time sold in ESPN's NFL games represent more than 4% of local ad revenues; total revenue per subscriber for all advertising in NFL games and studio shows increased 41% to $1.33 in '95 (ESPN).