Chargers Staying In San Diego Next Year Alexi Lalas Leaves ESPN For Fox Sports People & Personalities Media Notes Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears MASN Wins Majority Of Discovery Request Lakers, Clippers See Dip In RSN Ratings
ESPN STUDY SHOWS CHANNEL TO BE THE CABLE AD LEADER
Published May 8, 1996
ESPN's local ad revenues for '95 averaged $5.61 per subscriber -- up 14% from $4.93 in '94. The industry as a whole grew at 10.2%. According to a study by Bortz & Co., commissioned by ESPN, average local ad revenue per subscriber was $27.58, meaning that ESPN was responsible for 20% of all local ad revenue. Findings related to ESPN's NFL programming: NFL per game revenue rose from $.75 in '94 to $1.15 per subscriber; the NFL represents less than 1% of ESPN programming, but time sold in ESPN's NFL games represent more than 4% of local ad revenues; total revenue per subscriber for all advertising in NFL games and studio shows increased 41% to $1.33 in '95 (ESPN).