The Sacramento Kings and KPWB-TV announced a new two-year
agreement to have KPWB continue as the team's flagship station.
The deal is for a limited number of games, with up to 35
possible. KPWB (formerly KRBK) has been carrying the Kings since
'88 (Kings)....GolfWeb has implemented a new "on-line retail
selling system" that will allow surfers to purchase golf items
instantly with a credit card (GolfWeb)....ADWEEK's "TV Upfront"
section lists the top media buyers by national TV billings and
their key clients: Steve Grubbs, BBDO ($675M); Daniel Rank, DDB
Needham ($610M); Peter Christanthopoulos, Ogilvy & Mather
($700M); Robet Igiel, Young & Rubicam ($675M); Peggy Green,
Zenith Media ($900M); Alison Danzberger, TN Media ($950M); Jerry
Solomon, SFM Media ($620M); Irwin Gottlieb, TeleVest ($1.7B); Jon
Mandel, Grey Advertising ($750M); Jerry Dominus, J. Walter
Thompson ($1B); Dick Hobbs, Leo Burnett ($1.2B); Bill Cella,
McCann-Erickson ($850M); Aaron Cohen, The Media Edge ($600M)
(ADWEEK, 5/27 issue)....ESPN and Penske Motorsports have signed a
multi-year agreement to televise the California 500, a NASCAR
Winston Cup event, starting in '97 (AD AGE ONLINE, 5/31). Also,
ESPN and Penske extended an agreement regarding the Winston Cup
Goodwrench Dealer 400 and other races at Michigan Int'l Speedway
(ESPN)....In New York, Richard Sandomir, on NBC's policy on live
vs. taped from Atlanta: "There will be a 4 in 10 chance that
what you're watching as if it were happening now ain't
necessarily so" (N.Y. TIMES, 5/31).... MSG Network Exec VP Joe
Cohen announced they have signed Marv Albert to a five-year
extension. Albert will serve as Rangers' radio voice for one
more year, and then hand the job to his son, Kenny -- unless, as
Albert Sr. says, "they find someone good" (N.Y. POST,
5/31)....WIP-AM GM Cecil Forster and Flyers CEO Ron Ryan met
yesterday in the wake of on-air commentary on an alleged
"connection" between Eric Lindros and reputed Philly mobster Joey
Merlino. Forster said the team is "reviewing the situation," but
added that the topic of the two years remaining on their
broadcast deal "did not come up" (Mike Bruton, PHILA. INQUIRER,
5/31).
