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SUPER BOWL ECONOMIC IMPACT ON ARIZONA HITS OVER $300M
Published May 30, 1996
Super Bowl XXX provided a $305.8M boost to Arizona's economy in January, according to a new study by the Super Bowl XXX Host Committee noted in today's ARIZONA REPUBLIC. Initial estimates had the impact at $187M, but "sunny weather, a record 107 events leading up to the game and an attractive matchup" all helped draw 89,000 visitors. According to the study provided by ASU, the Super Bowl created more than 6,000 jobs, generated state and local taxes totalling $27.1M, produced $102.1M income for local families and helped generate 200 inquiries from businesses considering relocation. Fans spent an average of $306 per day on food, shopping and lodging. The game was also one of the most costly to put on, with the NFL, the Host Committee and others spending $53.5M to stage the game. The study was based on two surveys of nearly 1,300 non-residents who attended the bowl or related events. It did not include spending by Arizona residents and businesses that sponsored various events (ARIZONA REPUBLIC, 5/30).