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TAYLOR MADE NAMES NEW PRESIDENT AND CEO
Published May 29, 1996
Taylor Made Golf promoted George Montgomery as its new President & CEO, replacing Charles Yash who left to help form the Callaway Ball Co. Montgomery joined Taylor Made as VP of Marketing three and half years ago and was a "driving force" behind the launch of Taylor Made's Burner Bubble metal woods in '95. This year, he was "instrumental" in introducing the Burner Bubble irons and Titanium Bubble line (Kathy Day, North County, CA, TIMES, 5/23).