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SBD/29/Sponsorships Advertising Marketing
Published May 29, 1996
VitroRobertson, San Diego, starts its campaign for Asics shoes with the positioning strategy: people buy shoes for performance. A series of eleven print ads for Asics Tiger starts in July (BRANDWEEK, 5/27)....NBC and the NFL will join for a watch and win promo supporting the NFL's football-themed free- standing insert. The insert features John Elway, along with Ernest Borgnine and Jonathan Silverman of NBC's "The Single Guy" (BRANDWEEK, 5/27).... Fila is profiled in the Baltimore SUN. Analyst Susan Silverstein on Fila's stock: "The stock trades on expectations, and expectations are that the company will keep growing" (Baltimore SUN, 5/26)....Luquire George Andrews, Inc. has been retained by the ACC and ACC Properties to handle event organization and other promotions (CHARLOTTE BUSINESS JOURNAL, 5/27 issue)....FootAction USA will be title sponsor of the upcoming AVP event in Dallas (AVP)....Adidas replaced Nike as the official race sponsor for the 18th annual Bolder Boulder Memorial Day 10K Road Race (ROCKY MOUNTAIN NEWS, 5/26)....Ground Zero, Santa Monica, has been retained by ESPN Inc. to create a consumer and trade campaign for ESPN2 (N.Y. TIMES, 5/29)....The Pro Beach Soccer Tour announced the signing of a letter of understanding with Umbro for a two-year global sponsorship of the Tour in the Athletic Apparel category (Pro Beach Soccer Tour)....A NJ Federal Court judge barred the sale of long sleeve T-shirts bearing the image of Dennis Rodman-like tatoos on the body and arms. The court noted that T-shirt maker, Fanatics Apparel, "appeared to be profiting" from Rodman's fame ("Moneyline," CNN, 5/28).