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SBD/29/Sponsorships Advertising Marketing
HAVE A BALL ON PLANET REEBOK: FIRST STEP INTO TEAM SPORTS
Published May 29, 1996
Reebok has entered the inflatable ball category through a licensing deal with KY-based Hutch, according to SPORTING GOODS BUSINESS. Company officials say the move is the first step toward expanding into team sports and hard goods. Reebok-branded volleyball, basketball and soccer balls debut this fall, all in "mid to upper price points." Footballs will follow "some time after." The positioning and marketing of the Reebok line will be different to that of Nike's. Nike and its ball licensee, Voit Sports Int'l, priced balls "considerably higher" than market leaders Spalding and Wilson, and chose not to seek affiliations or supply deals with major teams and leagues. Reebok VP of Sports Equipment and Licensing John Frascotti said price and exposure will be the main components of Reebok's marketing strategy (SPORTING GOODS BUSINESS, 5/96 issue).