SBD/29/Olympics

REEBOK AIMS FOR MALL-SHOPPERS, VIDEO GAME JOCKS

     Reebok's Olympic marketing program will attempt to reach
boys via video games and women and teenage girls through the
stores where they shop, reports Jeff Jensen of AD AGE.  Reebok
will join in a cross-promotion with U.S. Gold, which holds
licensing rights to all Olympic-related electronic entertainment.
For the cross-promotion, Reebok will add $10 rebates to the
Olympic Games and Olympic Soccer video games to packages
containing new Reebok shoes.  Both Reebok and U.S. Gold will
support each other with in-store advertising, and Reebok will get
logo placement on game packaging and cartridges and an ad inside
each game's instruction manual.  Reebok will also join in a
cross-promotion with Nordstrom's which will include a Reebok-
sponsored mall tour of the U.S. women's gymnastics team at 10
store locations next month.  Nordstrom's is planning in-store
displays, including the Vault shoe worn by U.S. gymnasts during
medal ceremonies.  Reebok will support with hang-tags and an ad
in June's Nickelodeon (AD AGE, 5/28).
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