Boston '24 Looks To Switch Tone Boston '24 Execs Endorse Referendum Over Games Boston Mayor's Backers Mobilize For '24 Boston '24 Looking For Majority Support Poll: Public Support For '24 Games Slips Further USOC Brass Preach Patience In '24 Bid Boston '24 Has Rough Week Fish Defends Boston '24 Hiring Patrick Boston '24's Patrick Getting $7,500 Daily Deval Patrick Quietly Joins Boston 2024 Team
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Published May 29, 1996
ACOG CEO Billy Payne underwent surgery to replace a herniated disc at the base of his neck with a piece of his pelvic bone. Payne, who apparently ruptured the disc when reaching around quickly to pick something up, will take several days to recuperate from the three and a half-hour surgery (ATLANTA CONSTITUTION, 5/28)....Nissan will spend upwards of $175M on network spending for the upcoming season, including an estimated $10M Olympic media buy in order to create an image of "a mainstream sedan company matured beyond its once-sporty image" (BRANDWEEK, 5/27).... Bob Garfield of AD AGE writes, "on a scale of 1 to 11," the Olympic-themed ad for IBM featuring the fictional band Spinal Tap, "is pretty bloody disappointing" (AD AGE, 5/28). ....ACOG and Hanes will host a grand opening during June and July at which more than 70,000 Games staff members will pick up their uniforms and accreditation badges during scheduled appointments (ACOG)....Officials of the '98 Nagano Olympic Games expect 1.2 million visitors during the 16-day Winter Games (SAN JOSE MERCURY NEWS, 5/28)....Chuck Rohe, of Florida Citrus Sports, says a "two-week blitz" of advertising is planned in June for the nine Olympic soccer games in Orlando (TAMPA TRIBUNE, 5/28).