SBD/29/Olympics

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  • OLYMPIC NOTES

         ACOG CEO Billy Payne underwent surgery to replace a
    herniated disc at the base of his neck with a piece of his pelvic
    bone.  Payne, who apparently ruptured the disc when reaching
    around quickly to pick something up, will take several days to
    recuperate from the three and a half-hour surgery (ATLANTA
    CONSTITUTION, 5/28)....Nissan will spend upwards of $175M on
    network spending for the upcoming season, including an estimated
    $10M Olympic media buy in order to create an image of "a
    mainstream sedan company matured beyond its once-sporty image"
    (BRANDWEEK, 5/27).... Bob Garfield of AD AGE writes, "on a scale
    of 1 to 11," the Olympic-themed ad for IBM featuring the
    fictional band Spinal Tap, "is pretty bloody disappointing" (AD
    AGE, 5/28). ....ACOG and Hanes will host a grand opening during
    June and July at which more than 70,000 Games staff members will
    pick up their uniforms and accreditation badges during scheduled
    appointments (ACOG)....Officials of the '98 Nagano Olympic Games
    expect 1.2 million visitors during the 16-day Winter Games (SAN
    JOSE MERCURY NEWS, 5/28)....Chuck Rohe, of Florida Citrus Sports,
    says a "two-week blitz" of advertising is planned in June for the
    nine Olympic soccer games in Orlando (TAMPA TRIBUNE, 5/28).
    

    Print | Tags: IBM, Nissan, Olympics
  • REEBOK AIMS FOR MALL-SHOPPERS, VIDEO GAME JOCKS

         Reebok's Olympic marketing program will attempt to reach
    boys via video games and women and teenage girls through the
    stores where they shop, reports Jeff Jensen of AD AGE.  Reebok
    will join in a cross-promotion with U.S. Gold, which holds
    licensing rights to all Olympic-related electronic entertainment.
    For the cross-promotion, Reebok will add $10 rebates to the
    Olympic Games and Olympic Soccer video games to packages
    containing new Reebok shoes.  Both Reebok and U.S. Gold will
    support each other with in-store advertising, and Reebok will get
    logo placement on game packaging and cartridges and an ad inside
    each game's instruction manual.  Reebok will also join in a
    cross-promotion with Nordstrom's which will include a Reebok-
    sponsored mall tour of the U.S. women's gymnastics team at 10
    store locations next month.  Nordstrom's is planning in-store
    displays, including the Vault shoe worn by U.S. gymnasts during
    medal ceremonies.  Reebok will support with hang-tags and an ad
    in June's Nickelodeon (AD AGE, 5/28).
    

    Print | Tags: Olympics, Reebok
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