Weekend Plans With NBC's Jim Bell NBPA's Roberts Questions Media Availability Sources: Rays' Frankel Bidding On Hawks Heat Could Face Steeper Rent For Adjacent Lot Seattle Mayor Ready To Fast-Track Arena City Pushes NBA Kings For Redevelopment Plan Warriors' Lacob In It For The Long Haul Nike Signs Mariota To Endorsement Deal Suns Rank Second In New Ticket Sales Fanatics Preps New Products After NBA Trades
Upcoming Conferences and Events
SBD/20/Sponsorships Advertising Marketing
NIKE GETS OODLES OF FREE AIRTIME ON SUNDAY NBC COVERAGE
Published May 20, 1996
Nike's "Li'l Penny" character, seen in the company's Penny Hardaway campaign, helped open NBC's coverage of the Magic-Bulls game yesterday. The doll was shown lifting weights, watching game film, chasing chickens (a la Rocky), cutting open an Air Jordan shoe, and reading Dennis Rodman's book, "Bad As I Wanna Be" -- all in preparation for watching Hardaway in action against the Bulls. "Li'l Penny" also served as a guest cameraman ("NBA on NBC," 5/19).