Cuban Criticizes NBA All-Star Game Voting Bulls, Blackhawks To Build Office Complex Seattle Mayor Doubtful About NBA Chances Michaels: I Had Notes On Mueller Report, No Script NBA Valuations Skyrocket NBA Signs Up Kaiser Permanente, H&R Block Clippers' Zucker Profiled As A Top Female Exec NBAers Using Their Brand For Social Causes Union Leaders Discuss Diversity Issues NBA Kings To Raise Price For Season Tickets
Upcoming Conferences and Events
SBD/20/Sponsorships Advertising Marketing
NIKE GETS OODLES OF FREE AIRTIME ON SUNDAY NBC COVERAGE
Published May 20, 1996
Nike's "Li'l Penny" character, seen in the company's Penny Hardaway campaign, helped open NBC's coverage of the Magic-Bulls game yesterday. The doll was shown lifting weights, watching game film, chasing chickens (a la Rocky), cutting open an Air Jordan shoe, and reading Dennis Rodman's book, "Bad As I Wanna Be" -- all in preparation for watching Hardaway in action against the Bulls. "Li'l Penny" also served as a guest cameraman ("NBA on NBC," 5/19).