U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George Companies Vie For Hockey World Cup Jerseys Feigin Preaches Urgency On Bucks Arena Financing NBA Regular-Season Audience Down In '14-15 Pelicans Coach Backtracks On Noise Complaint Silver: Legalizing Betting Could Be Good Business UNC Introducing Consistent Look Across All Sports Clippers' Ballmer Profiled In N.Y. Times
Upcoming Conferences and Events
SBD/20/Sponsorships Advertising Marketing
NIKE GETS OODLES OF FREE AIRTIME ON SUNDAY NBC COVERAGE
Published May 20, 1996
Nike's "Li'l Penny" character, seen in the company's Penny Hardaway campaign, helped open NBC's coverage of the Magic-Bulls game yesterday. The doll was shown lifting weights, watching game film, chasing chickens (a la Rocky), cutting open an Air Jordan shoe, and reading Dennis Rodman's book, "Bad As I Wanna Be" -- all in preparation for watching Hardaway in action against the Bulls. "Li'l Penny" also served as a guest cameraman ("NBA on NBC," 5/19).