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SBD/13/Franchises
CHEAP SEATS? RAVENS BANKING ON LOW-END PSLs
Published May 13, 1996
On Thursday, the Ravens will announce a PSL price structure that is the lowest in the NFL, according to Vito Stellino of the Baltimore SUN. Instead of attempting to raise $80M in PSL sales as previously planned, the team will now try to raise slightly less than $70M. In addition, fans will have three years to pay for their PSLs interest free and can get bank financing if they want payments spread over a longer term. Team officials say that the move from Cleveland cost the Ravens $125M -- half of which will be financed through PSL sales, the other half by the team. David Modell, the son of Owner Art Modell and the team's campaign director, plans to buy four PSLs himself: "I want to actually own a piece of returning football to Baltimore. That's cool" (Baltimore SUN, 5/12).






