TAKING NAMING RIGHTS TO A NEW LEVEL

     Sunoco's sponsorship of the Eagles preseason training
facility is reportedly the first of its kind in the NFL,
according to Michael Sokolove of the PHILADELPHIA INQUIRER. The
Sunoco logo will be stenciled onto all three fields at Lehigh
Univ., and the facility will be renamed Sunoco Field.  Sunoco is
being called the "title partner" of training camp. Eagles Dir of
Corporate Sales Scott O'Neil:  "We never use the word sponsors.
We use partner or corporate partner."  O'Neil would not say how
much Sunoco paid, and NFL sources said they knew of no other such
deal in the league.  During the summer, Sunoco will also run a
Eagles-related sweepstakes promo with prizes that includes a trip
to Super Bowl XXXI (PHILADELPHIA INQUIRER, 5/11).