TEAM MEDIA NOTES: BEARS' FUTURE IS UNCERTAIN WITH WGN
Published May 10, 1996
The Bears' radio contract, a three-year deal signed last year, will go to bid after the '96 season since WGN-AM decided to exercise an out clause to reopen talks for the final two years of the deal. The Bears say they want to have their long-term radio future decided by October '96. WGN Programming Dir Tisa LaSorte said it is possible they may end up signing a long-term deal with the team, but that they wanted to "keep their options open." Bears Dir of Marketing & Broadcasting Ken Valdiserri is hopeful the relationship will continue "beyond 1996." In Chicago, Michael Hirsley notes, "Low ratings and high rights fees are the usual suspects" (CHICAGO TRIBUNE, 5/10). NEWS & NOTES: WOR-Radio will be the new radio home of the Nets, according to Phil Mushnick of the N.Y. POST. The deal will be a time buy (N.Y. POST, 5/10)....Indians ratings in April on SportsChannel Ohio were up 47% over the first month of play last season. SportsChannel Ohio Senior VP & GM David Kline reports the Indians consistently top three of the four broadcast nets on game nights (SC Ohio).