SBD/10/Sponsorships Advertising Marketing

NUTMEG MILLS SIGNS RED WING KEITH PRIMEAU TO LEE SPORT DEAL

     Nutmeg Mills, Inc. has signed Red Wing Keith Primeau to a
marketing and promotional agreement for its Lee Brand licensed
apparel.  As part of the arrangement, Primeau will exclusively
wear Lee Sport apparel throughout the '96 Stanley Cup playoffs.
When not required to be in uniform, the deal stipulates Primeau
will wear a specifically-designed Lee Sport t-shirt and Lee Sport
cap throughout the Stanley Cup playoffs, including the
Championship.  These occasions include all interviews, public
appearances, appearances with the team, opportunities in the
locker room before and after each game and during all other
situations affording media exposure.  Primeau will also promote
and endorse the officially licensed NHL Lee Sport apparel
manufactured and distributed by Nutmeg Mills (Nutmeg Mills).
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