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SBD/10/Sponsorships Advertising Marketing
NUTMEG MILLS SIGNS RED WING KEITH PRIMEAU TO LEE SPORT DEAL
Published May 10, 1996
Nutmeg Mills, Inc. has signed Red Wing Keith Primeau to a marketing and promotional agreement for its Lee Brand licensed apparel. As part of the arrangement, Primeau will exclusively wear Lee Sport apparel throughout the '96 Stanley Cup playoffs. When not required to be in uniform, the deal stipulates Primeau will wear a specifically-designed Lee Sport t-shirt and Lee Sport cap throughout the Stanley Cup playoffs, including the Championship. These occasions include all interviews, public appearances, appearances with the team, opportunities in the locker room before and after each game and during all other situations affording media exposure. Primeau will also promote and endorse the officially licensed NHL Lee Sport apparel manufactured and distributed by Nutmeg Mills (Nutmeg Mills).