NASCAR Tracks Cashing In With Non-Racing Events Target Leaving IndyCar Part Of New Direction NASCAR Pushes Back '17 Cup Start Times Cubs' Chapman "Tone Deaf" Talking To Media NBCSN Sets Record With Brickyard 400 Chase Elliott Climbing In NASCAR Merch Sales Twins Hire Korn Ferry To Help With GM Position MLB Warns Yasiel Puig On Shoes Sale Says White Sox Put Business Ahead Of Winning U.S. Cellular Field To Host Rare Music Festival
SBD/10/Sponsorships Advertising Marketing
Published May 10, 1996
George Lazarus notes ESPN's Chicago ad office has been "hit hard" by the departures of top sales execs Bill Horowitz and Bruce Blair. Horowitz, with Blair as his "chief lieutenant," is reportedly establishing a sports marketing firm (CHICAGO TRIBUNE, 5/10)....Latin American MLB stars will host a series of concerts by singing star Ruben Blades honoring past and present Latino ballplayers. Proceeds from the "Night of Stars" Tour '96 concerts go to local charities benefiting children. The first concert took place April 27 in Boston and the tour continues with stops in Milwaukee, Chicago, Seattle, and Miami (MLBPA)....The American Poolplayers Association and RJR's Camel brand have announced the second annual Camel National Exhibition Tour which starts May 14 in Phoenix (APA)....Winston Salem, NC, has been selected as the site for the second NASCAR Thunder store. A mid- summer opening date is expected (NASCAR). ...The Motorola Corp. said yesterday it will not renew its sponsorship of its pro cycling team for '97 (PHILADELPHIA INQUIRER, 5/10)....'95 British Amateur Champ Gordon Sherry has signed with Titleist for balls and DCI irons (Titleist).