SBD/10/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     George Lazarus notes ESPN's Chicago ad office has been "hit
hard" by the departures of top sales execs Bill Horowitz and
Bruce Blair.  Horowitz, with Blair as his "chief lieutenant," is
reportedly establishing a sports marketing firm (CHICAGO TRIBUNE,
5/10)....Latin American MLB stars will host a series of concerts
by singing star Ruben Blades honoring past and present Latino
ballplayers.  Proceeds from the "Night of Stars" Tour '96
concerts go to local charities benefiting children.  The first
concert took place April 27 in Boston and the tour continues with
stops in Milwaukee, Chicago, Seattle, and Miami (MLBPA)....The
American Poolplayers Association and RJR's Camel brand have
announced the second annual Camel National Exhibition Tour which
starts May 14 in Phoenix (APA)....Winston Salem, NC, has been
selected as the site for the second NASCAR Thunder store.  A mid-
summer opening date is expected (NASCAR). ...The Motorola Corp.
said yesterday it will not renew its sponsorship of its pro
cycling team for '97 (PHILADELPHIA INQUIRER, 5/10)....'95 British
Amateur Champ Gordon Sherry has signed with Titleist for balls
and DCI irons (Titleist).
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