A's Launch Latest TV Ad Campaign Dodgers Spend Big On Cuban OF Olivera MLB Hires Uzma Rawn As Senior Dir Of Sales Radio Show Delayed Due To Skipper Impersonator Alderson Addresses Harvey's Rotation Slot Bumgarner Featured In Carhartt Campaign Wrigley Rooftop Owners Fear Bankruptcy Furniture Row Racing Looking For Primary Sponsor TWC Expects $1B Loss For SportsNet LA NASCAR Tweaks Purses For National Series
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SBD/10/Sponsorships Advertising Marketing
Published May 10, 1996
George Lazarus notes ESPN's Chicago ad office has been "hit hard" by the departures of top sales execs Bill Horowitz and Bruce Blair. Horowitz, with Blair as his "chief lieutenant," is reportedly establishing a sports marketing firm (CHICAGO TRIBUNE, 5/10)....Latin American MLB stars will host a series of concerts by singing star Ruben Blades honoring past and present Latino ballplayers. Proceeds from the "Night of Stars" Tour '96 concerts go to local charities benefiting children. The first concert took place April 27 in Boston and the tour continues with stops in Milwaukee, Chicago, Seattle, and Miami (MLBPA)....The American Poolplayers Association and RJR's Camel brand have announced the second annual Camel National Exhibition Tour which starts May 14 in Phoenix (APA)....Winston Salem, NC, has been selected as the site for the second NASCAR Thunder store. A mid- summer opening date is expected (NASCAR). ...The Motorola Corp. said yesterday it will not renew its sponsorship of its pro cycling team for '97 (PHILADELPHIA INQUIRER, 5/10)....'95 British Amateur Champ Gordon Sherry has signed with Titleist for balls and DCI irons (Titleist).