"SNF" Leads Primetime For Fourth Time NBC Again Airing Final EPL Matches Live Ebersol Presented Lifetime Achievement Award NBA Wins Sports League Of The Year CBS, NBC Show Little Interest In Simmons T-Shirt Giveaways Gaining Popularity NBA Takes Measures To Ensure Lottery Is Authentic Milwaukee Wants Development Pact With Bucks Hawks Sale Expected To Be Approved Soon Preakness Gets 5.8 Overnight On NBC
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
ISI NEGOTIATES TWO NEW ENDORSEMENT DEALS FOR THE DREAM
Published May 10, 1996
Integrated Sports International has announced two new endorsements deals for Hakeem Olajuwon. The deals include a TV spot for Snickers candy bars and an alliance with Kellogg's for their European-marketed products. M&M Mars' media buy includes significant time on NBA Playoff telecasts on NBC, TNT and TBS. The Kellogg pact calls for Olajuwon's image on various cereal box products in 10 countries throughout Europe this year, as well as a TV ad with Olajuwon in those regions. Kellogg's will market to Italy, Spain, Germany, the U.K. and France, among others (ISI).