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ISI NEGOTIATES TWO NEW ENDORSEMENT DEALS FOR THE DREAM
Published May 10, 1996
Integrated Sports International has announced two new endorsements deals for Hakeem Olajuwon. The deals include a TV spot for Snickers candy bars and an alliance with Kellogg's for their European-marketed products. M&M Mars' media buy includes significant time on NBA Playoff telecasts on NBC, TNT and TBS. The Kellogg pact calls for Olajuwon's image on various cereal box products in 10 countries throughout Europe this year, as well as a TV ad with Olajuwon in those regions. Kellogg's will market to Italy, Spain, Germany, the U.K. and France, among others (ISI).