USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Iverson Protests Nike Tribute Shoe Nike Terminates Adrian Peterson's Contract LeBron James' New Nike Spot Was Shot In Secrecy Nike Forecasts Growth In Sale Of Women's Apparel Converse Suing Over Chuck Taylor Copycats Nike Sees 3D Printing As Innovative Tool Adidas Makes Waves With Shoe Hires Nike Golf President Cindy Davis Steps Down
SBD/10/Sponsorships Advertising Marketing
FROM SWOOSH TO SPLASH: NIKE SIGNS TOP SWIMMER TOM DOLAN
Published May 10, 1996
Nike recently signed a two-year contract with Olympic swimmer Tom Dolan, according to the WASHINGTON POST. The deal is believed to be worth more than $100,000, including bonuses for any medals he wins at the Atlanta Games. It is the largest deal Nike has signed with a swimmer. Carrie Bates, Nike Swim Manager of Sports Promotions/Competitive Swimwear, said Dolan "not only has incredible talents as a swimmer, but we think he brings an image to our swimwear division." Bates said Nike is unsure how they will utilize Bates, but they anticipate using him in "whatever campaign he fits into." Dolan was able to sign the Nike deal by giving up his final year of eligibility at the Univ. of Michigan. At the Olympics, Dolan will wear a Nike swimsuit, but the rest of his wardrobe will be supplied by competitors (Christine Brennan, WASHINGTON POST, 5/10).