Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Yonex Looks To Sign Tennis Player Nick Kyrgios Oklahoma Unveils Alternate Football Uniforms Robredo, Venus Among Wimbledon's Best Dressed Nike Sees Q4 Profit Rise 5% Based On Soccer Nike Unveils Mike Trout Signature Cleat Brands Active Around World Cup Despite Protests Nike Showing Corportate Responsibility Progress
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
FROM SWOOSH TO SPLASH: NIKE SIGNS TOP SWIMMER TOM DOLAN
Published May 10, 1996
Nike recently signed a two-year contract with Olympic swimmer Tom Dolan, according to the WASHINGTON POST. The deal is believed to be worth more than $100,000, including bonuses for any medals he wins at the Atlanta Games. It is the largest deal Nike has signed with a swimmer. Carrie Bates, Nike Swim Manager of Sports Promotions/Competitive Swimwear, said Dolan "not only has incredible talents as a swimmer, but we think he brings an image to our swimwear division." Bates said Nike is unsure how they will utilize Bates, but they anticipate using him in "whatever campaign he fits into." Dolan was able to sign the Nike deal by giving up his final year of eligibility at the Univ. of Michigan. At the Olympics, Dolan will wear a Nike swimsuit, but the rest of his wardrobe will be supplied by competitors (Christine Brennan, WASHINGTON POST, 5/10).