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BASEBALL BACK IN THE 'BURGH? OPENER RATINGS UP 119 PERCENT
Published April 4, 1996
Ratings for the Pirates' opener on Prime Sports KBL's telecast of Tuesday were up 119% over last year, with ad revenues up 39%, according to Prime/KBL GM Bill Craig. The game drew a 5.9 rating, according to the PITTSBURGH POST-GAZETTE, compared with the 2.7 rating for last year's opener. Steve Halvonik reports ad revenues totaled $25,000 for this year's game, up from $18,000 in '95. Pirates VP/Broadcasting & Advertising Mark Driscoll called the improved ratings a "sign the Pirates are back," and noted the improved numbers will enable the team to charge more for spots in the future. The Pirates averaged a 4.0 rating on KBL/Prime in '95 (PITTSBURGH POST-GAZETTE, 4/4)....New Red Sox rights holder WABU-TV got a 6.2 for the Sox opener, an improvement over 1995's 5.7 on WSBK (BOSTON HERALD, 4/3).