SBD/4/Sports Industrialists


     JACK HIESTAND was named President & CEO of the Total
Entertainment Network.  He was Senior VP/Corporate Development at
Electronic Arts (TEN)....Fortune magazine has named JOLENE SYKES
as publisher.  She was SI's Advertising Sales Dir....KEN STEVENS
is leaving as President & COO of Taco Bell.  He will become Chief
Executive of Banc One Corp.'s retail group.....ROBERT GRAYSON has
resigned as Chair of Tommy Hilfiger Retail (ATLANTA CONSTITUTION,
Univ. of Pittsburgh AD OVAL JAYNES has been named to the CFA
Board as the Big East representative (SIDELINES, 4/96).... DAVID
SHAW was named VP/Technical Ops at MSG Network (MSG).
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