SBD/4/Sports Industrialists

EXECUTIVE TRANSACTIONS

     JACK HIESTAND was named President & CEO of the Total
Entertainment Network.  He was Senior VP/Corporate Development at
Electronic Arts (TEN)....Fortune magazine has named JOLENE SYKES
as publisher.  She was SI's Advertising Sales Dir....KEN STEVENS
is leaving as President & COO of Taco Bell.  He will become Chief
Executive of Banc One Corp.'s retail group.....ROBERT GRAYSON has
resigned as Chair of Tommy Hilfiger Retail (ATLANTA CONSTITUTION,
4/4).
Univ. of Pittsburgh AD OVAL JAYNES has been named to the CFA
Board as the Big East representative (SIDELINES, 4/96).... DAVID
SHAW was named VP/Technical Ops at MSG Network (MSG).
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