Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors 76ers Rising In Merch Sales, Home Attendance Warriors Hold Lavish Arena Groundbreaking Nike Will Not Include Sleeves On NBA Jerseys CareerBuilder Challenge Eyes Casual Golf Fans J.C. Penney, Kohl's Going Big On Activewear Social Company SM2 Training College Athletes Fanatics Gains Rights For NBA Replica Jerseys Silver Says NBA Exploring Mexico City Franchise
SBD/4/Sponsorships Advertising Marketing
Published April 4, 1996
USA TODAY looks at the trend of sleeveless t-shirts. Revenue for the look may hit $50M this year and Bruce Horovitz notes the efforts of Champion, Nike and Russell to capitalize on the items (USA TODAY, 4/4)....In its second "All About Golf" study, the PGA says nearly 24% of golfers say they would play more if they had time (WALL STREET JOURNAL, 4/4).... Environmental groups are concerned the image of the grizzly bear is being distorted by the NBA Grizzlies and their marketing (GLOBE & MAIL, 4/4)....USTF Inc., a chain of health and fitness centers better known as U.S. Total Fitness Inc., likely will be sold whole or in pieces in wake of its filing for Chapter 11 bankruptcy protection (CRAIN'S CLEVELAND BUSINESS, 4/1 issue).... Converse ran a full-page ad in USA TODAY congratulating NCAA champ Kentucky, NIT champ Nebraska, and NCAA Women's champ Tennessee for their victories. Tagline: "3 basketball teams. 3 national championships. 1 brand" (USA TODAY, 4/4).