Silver: NBA Will Look At Eliminating Divisions NBA Attendance Up Slightly Through Dec. 8 Anniversary: Noteworthy Nike Ads NBA Kings Shopping Arena Naming Rights LeBron James Favoring Old Nikes College Media Notes NBA Mexico City Game Cancelled Pistons Seeing Jump In Ticket Sales Dolan Vs. Prokhorov Hurting Teams? Bryant, Wade Unveil Latest Sneaker Offerings
SBD/4/Sponsorships Advertising Marketing
Published April 4, 1996
USA TODAY looks at the trend of sleeveless t-shirts. Revenue for the look may hit $50M this year and Bruce Horovitz notes the efforts of Champion, Nike and Russell to capitalize on the items (USA TODAY, 4/4)....In its second "All About Golf" study, the PGA says nearly 24% of golfers say they would play more if they had time (WALL STREET JOURNAL, 4/4).... Environmental groups are concerned the image of the grizzly bear is being distorted by the NBA Grizzlies and their marketing (GLOBE & MAIL, 4/4)....USTF Inc., a chain of health and fitness centers better known as U.S. Total Fitness Inc., likely will be sold whole or in pieces in wake of its filing for Chapter 11 bankruptcy protection (CRAIN'S CLEVELAND BUSINESS, 4/1 issue).... Converse ran a full-page ad in USA TODAY congratulating NCAA champ Kentucky, NIT champ Nebraska, and NCAA Women's champ Tennessee for their victories. Tagline: "3 basketball teams. 3 national championships. 1 brand" (USA TODAY, 4/4).