SBD/4/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     USA TODAY looks at the trend of sleeveless t-shirts.
Revenue for the look may hit $50M this year and Bruce Horovitz
notes the efforts of Champion, Nike and Russell to capitalize on
the items (USA TODAY, 4/4)....In its second "All About Golf"
study, the PGA says nearly 24% of golfers say they would play
more if they had time (WALL STREET JOURNAL, 4/4)....
Environmental groups are concerned the image of the grizzly bear
is being distorted by the NBA Grizzlies and their marketing
(GLOBE & MAIL, 4/4)....USTF Inc., a chain of health and fitness
centers better known as U.S. Total Fitness Inc., likely will be
sold whole or in pieces in wake of its filing for Chapter 11
bankruptcy protection (CRAIN'S CLEVELAND BUSINESS, 4/1 issue)....
Converse ran a full-page ad in USA TODAY congratulating NCAA
champ Kentucky, NIT champ Nebraska, and NCAA Women's champ
Tennessee for their victories.  Tagline: "3 basketball teams. 3
national championships. 1 brand" (USA TODAY, 4/4).
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Related Topics:

Converse, NBA, NCAA, Nike, PGA Tour

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