Medical Community Upset With NHL Assertions NBA Adds Pistons' Joel Browning To TMBO NBPA To Fund Health Insurance For Retired Players Brandon Discusses Bills-Sabres Dual Presidency Bettman Denies Link Between Concussions, CTE NOLA Keeps Pushing For NBA ASG Report: Jackson Won't Return To ESPN's "Countdown" Louisiana Gov. To Talk ASG With Silver Twitter To Stream Live MLB, NHL Games Could Rhoden Land At ESPN After Leaving NYT?
SBD/4/Sponsorships Advertising Marketing
ESPN'S SPORTSCENTER SPOTS PROFILED IN USA TODAY
Published April 4, 1996
The Globetrotters, Bullets center Gheorghe Muresan and Lil' Penny are just some of the characters in Bristol, CT, recently to shoot new ads for ESPN's "SportsCenter," according to USA TODAY. Gary Mihoces writes the original "This is SportsCenter" spots which debuted last fall have since become "30-second programs all their own." Over ten new spots are being shot to start airing April 29 during the NBA and NHL playoffs. Portland, OR-based Wieden and Kennedy produces the spots, with 29-year-old Hank Perlman the copywriter. One new spot teams 7'7" Muresan with Lil' Penny, while others have ESPN anchors endorsing shoe brands such as Florsheim and Dr. Scholl's (USA TODAY, 4/4).