SBD/4/Sponsorships Advertising Marketing

ESPN'S SPORTSCENTER SPOTS PROFILED IN USA TODAY

     The Globetrotters, Bullets center Gheorghe Muresan and Lil'
Penny are just some of the characters in Bristol, CT, recently to
shoot new ads for ESPN's "SportsCenter," according to USA TODAY.
Gary Mihoces writes the original "This is SportsCenter" spots
which debuted last fall have since become "30-second programs all
their own."  Over ten new spots are being shot to start airing
April 29 during the NBA and NHL playoffs.  Portland, OR-based
Wieden and Kennedy produces the spots, with 29-year-old Hank
Perlman the  copywriter.  One new spot teams 7'7" Muresan with
Lil' Penny, while others have ESPN anchors endorsing shoe brands
such as Florsheim and Dr. Scholl's (USA TODAY, 4/4).
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ESPN, NBA, NHL, Walt Disney

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