SBD/4/Olympics

GENERAL MILLS LOOKS AT SPRING OLYMPIC MARKETING LAUNCH

     General Mills will launch a $100M Olympics-related marketing
push for several of its brands this spring, according to AD AGE.
This month, a new limited-edition TEAM USA Cheerios will hit
stores, supported by $40M in marketing spending.  That will be
followed by a Olympic marshmallow shape for Lucky Charms, a pop-
off top instant-win game for Yoplait yogurt and in-store
giveaways.  In July, General Mills will launch another Olympic
promotion for Wheaties.  Other brands participating will be
Nature Valley granola bars, Pop Secret microwave popcorn and
Hamburger Helper  (Leah Haran, ADVERTISING AGE, 4/1 issue).
     NO PRETZELS AT WORLD PARTY?  Anheuser-Busch Cos. is "stuck"
as the "Official Salty Snack Food" of the Games despite the fact
it no longer manufactures Eagle snacks.  A-B cannot sell their
sponsorship to PepsiCo's Frito-Lay because of the pressure Coca-
Cola has put on ACOP to keep Pepsi "out of the Games" (Pollack &
Jensen, AD AGE, 4/1).
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