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BELLSOUTH TO LAUNCH OLYMPIC AD CAMPAIGN THIS WEEK
Published April 4, 1996
BellSouth will launch an ad campaign highlighting their Olympic sponsorship this week, according to AD AGE. The print and broadcast campaign has the theme, "Keeping you ahead of the Game" and will run through the Games' end. The campaign was created by Hal Riney & Partners/Heartland, Chicago. Print ads start this month in Forbes, Fortune and the Wall Street Journal. TV spots begin this weekend during CBS' coverage of the BellSouth Classic (AD AGE ONLINE, 4/3).