MWC Schools Increase Nat'l TV Exposure Rio Increases Budget For '16 Olympics Phelps Coming Out Of Retirement Masters Overnight Lowest Since '04 Concerns Over Rio Olympics Prep Mounting CBS Not Worried About Tiger-less Masters Rating NCAA Men's Tourney Audience Just Below '13 USOC Hopes To Narrow '24 Bid List NCAA Title Game Overnight Down 10% Final Four TV Numbers Down From '13
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BELLSOUTH TO LAUNCH OLYMPIC AD CAMPAIGN THIS WEEK
Published April 4, 1996
BellSouth will launch an ad campaign highlighting their Olympic sponsorship this week, according to AD AGE. The print and broadcast campaign has the theme, "Keeping you ahead of the Game" and will run through the Games' end. The campaign was created by Hal Riney & Partners/Heartland, Chicago. Print ads start this month in Forbes, Fortune and the Wall Street Journal. TV spots begin this weekend during CBS' coverage of the BellSouth Classic (AD AGE ONLINE, 4/3).