CBS/Turner Strong For NCAA Opening Day Penny Steps Down As USA Gymnastics President Site Crashes For Last-Minute Bracket Participants IOC Creates Group To Study Candidate Process Turner's Ernie Johnson Talks NCAA Tourney Minding My Business With CBS Sports' Tracy Wolfson CBS Doesn't Delay Bracket Reveal This Year USOC Short On Details After Gymnastics Meeting Moonves: NFL Bids Will Include Facebook, Google USOC Wants Gymnastics' Steve Penny Out
BELLSOUTH TO LAUNCH OLYMPIC AD CAMPAIGN THIS WEEK
Published April 4, 1996
BellSouth will launch an ad campaign highlighting their Olympic sponsorship this week, according to AD AGE. The print and broadcast campaign has the theme, "Keeping you ahead of the Game" and will run through the Games' end. The campaign was created by Hal Riney & Partners/Heartland, Chicago. Print ads start this month in Forbes, Fortune and the Wall Street Journal. TV spots begin this weekend during CBS' coverage of the BellSouth Classic (AD AGE ONLINE, 4/3).