"TNF" Ratings Down For Titans-Jags Heisman Audience Among Lowest In Last Decade Media Notes Cavs Happy With Ticket Lottery Process Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Media Notes Hornets, Waste Management Ink Partnership Alexi Lalas Leaves ESPN For Fox Sports
NBA PLAYOFF PRIMER: TURNER, NBC READY FOR THE RIDE
Published April 25, 1996
The NBA's national cable outlets, TNT and TBS, head into the playoffs with average season ratings up 22% (2.0, the highest average since '89-90), and NBC says when it releases its ratings today, it will "equal or better" last year's 5.2 average (Tim Tyers, ARIZONA REPUBLIC, 4/25). NBC will carry at least 22 NBA playoff games, and as many as 35 (NBC Sports). In Atlanta, Prentis Rogers writes that, despite the recent "rash" of referee- baiting incidents in the NBA, both Turner and NBC "seemed assured of having another great playoff run" (ATLANTA CONSTITUTION, 4/24). JAZZ-OUT: In Salt Lake, Scott Pierce notes the Jazz will not be on national TV: "It's all about ratings. And it's the reason the Jazz made no regular-season appearances on NBC at all" (DESERET NEWS, 4/24). MICHAEL'S DAY OFF: In Baltimore, Milton Kent notes that Michael Jordan was excused from a scheduled pre-playoff telephone news conference, "citing an unspecified emergency." Kent notes past Jordan snubs and Bulls Coach Phil Jackson's observation -- "The emergency is the sun is shining and it's a beautiful day in Chicago." He writes, "Jordan has repeatedly shown disdain for any media-related function that doesn't directly lead to feathering his already bloated financial nest" (Baltimore SUN, 4/25).