SBD/25/Sponsorships Advertising Marketing

NEW JORDAN LDDS WORLDCOM SPOTS TO BREAK DURING NBA PLAYOFFS

     LDDS WorldCom will break its first campaign featuring
Michael Jordan during Saturday's NBC coverage of the NBA
playoffs.  The estimated $5M campaign was created by Earle Palmer
Brown, and features Jordan calling consumers to sell various LDDS
WorldCom services, including long-distance plans, paging, and
pre-paid calling cards.  Jordan has a 10-year deal with WorldCom
and is compensated in part based on the company's stock
performance.  The campaign is supported by cable, print and
direct marketing and carries the tagline "Service that's one-on-
one" (AD AGE ONLINE, 4/25).
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Related Topics:

NBA, NBC

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