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SBD/25/Sponsorships Advertising Marketing
NEW JORDAN LDDS WORLDCOM SPOTS TO BREAK DURING NBA PLAYOFFS
Published April 25, 1996
LDDS WorldCom will break its first campaign featuring Michael Jordan during Saturday's NBC coverage of the NBA playoffs. The estimated $5M campaign was created by Earle Palmer Brown, and features Jordan calling consumers to sell various LDDS WorldCom services, including long-distance plans, paging, and pre-paid calling cards. Jordan has a 10-year deal with WorldCom and is compensated in part based on the company's stock performance. The campaign is supported by cable, print and direct marketing and carries the tagline "Service that's one-on- one" (AD AGE ONLINE, 4/25).