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SBD/25/Sponsorships Advertising Marketing
ISI SIGNS FOUR NFL PLAYERS TO ITS CLIENT ROSTER
Published April 25, 1996
Integrated Sports International yesterday announced the addition of four NFL players to its client roster. ISI now has exclusive marketing agreements with Packers DE Reggie White, Bears QB Erik Kramer, Bengals QB Jeff Blake and Steelers QB Kordell Stewart. Other ISI NFL clients include Steve Young, Boomer Esiason, Dave Brown, Neil O'Donnell, Warren Moon and Drew Bledsoe. Other athlete clients include Hakeem Olajuwon, Dan Jansen, Janet Evans, Oscar de la Hoya and John Starks (ISI). ISI Exec VP & CFO Steve Rosner told THE DAILY the firm decided to approach active players this year who have the opportunity to take their marketing "to the next level," rather than concentrate on rookies in the draft. He said among the plans laid out for Stewart are a national commercial with FootAction USA and a Nike deal. Stewart will also participate in the NFL's Play Football program. ISI is also finalizing a deal with Nike for Kramer, a new member of the Quarterback Club. Pro Player and Nike deals are in the works for Blake, who will also have a charitable foundation set up in his name. Rosner said plans for Reggie White should materialize within a few weeks. He added that ISI will be announcing "three or four" more "high-profile" non-NFL signings soon (THE DAILY).