SBD/25/Sponsorships Advertising Marketing

ISI SIGNS FOUR NFL PLAYERS TO ITS CLIENT ROSTER

     Integrated Sports International yesterday announced the
addition of four NFL players to its client roster.  ISI now has
exclusive marketing agreements with Packers DE Reggie White,
Bears QB Erik Kramer, Bengals QB Jeff Blake and Steelers QB
Kordell Stewart.  Other ISI NFL clients include Steve Young,
Boomer Esiason, Dave Brown, Neil O'Donnell, Warren Moon and Drew
Bledsoe.  Other athlete clients include Hakeem Olajuwon, Dan
Jansen, Janet Evans, Oscar de la Hoya and John Starks (ISI).  ISI
Exec VP & CFO Steve Rosner told THE DAILY the firm decided to
approach active players this year who have the opportunity to
take their marketing "to the next level," rather than concentrate
on rookies in the draft.  He said among the plans laid out for
Stewart are a national commercial with FootAction USA and a Nike
deal.  Stewart will also participate in the NFL's Play Football
program.  ISI is also finalizing a deal with Nike for Kramer, a
new member of the Quarterback Club.  Pro Player and Nike deals
are in the works for Blake, who will also have a charitable
foundation set up in his name.  Rosner said plans for Reggie
White should materialize within a few weeks.  He added that ISI
will be announcing "three or four" more "high-profile" non-NFL
signings soon (THE DAILY).
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