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DE GROOT AND ASSOCIATES MERGES WITH DELWILBER
Published April 25, 1996
International sports and entertainment company DelWilber + Associates (DWA) has announced that De Groot and Associates, a marketing and licensing consulting business, has merged into DWA's licensing subsidiary, Licensed Properties International (LPI). Adrian De Groot will become Exec VP of LPI Worldwide. A former president of NBA Properties, De Groot designed the framework policies and procedures for MLS's licensing operation and is currently engaged in securing core licensees and providing general counsel on licensing matters for the new league (DWA).