SBD/25/Facilities Venues

D'BACKS FANS TO BE TWISTING BY THE POOL IN NEW DIGS

     The Diamondbacks announced a deal with Aqua Clear Industries
to build a pool, hot tub, wet bar and barbecue area in the right
field stands of their new Bank One Ballpark, according to Dale
Hajek of the ARIZONA REPUBLIC.  The pool will be rented on a
game-by-game basis similar to a party suite and will accommodate
groups of 25 to 30 people. Scott Brubaker, D'Backs VP/Sales and
Marketing, said Owner Jerry Colangelo was not sold on the idea at
first, but slowly "liked the idea more and more" (ARIZONA
REPUBLIC, 4/25).  The area will replace 240 bleacher seats, but
Brubaker "expects the club to triple that lost revenue" with
groups paying up to $3,500 for a single game.  USA TODAY's
Michael Hiestand notes the club also has "valuable ad space on
the outfield wall a foot in front of the raised pool and 405 feet
from home plate" (USA TODAY, 4/25).
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Arizona Diamondbacks, Facilities

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