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D'BACKS FANS TO BE TWISTING BY THE POOL IN NEW DIGS
Published April 25, 1996
The Diamondbacks announced a deal with Aqua Clear Industries to build a pool, hot tub, wet bar and barbecue area in the right field stands of their new Bank One Ballpark, according to Dale Hajek of the ARIZONA REPUBLIC. The pool will be rented on a game-by-game basis similar to a party suite and will accommodate groups of 25 to 30 people. Scott Brubaker, D'Backs VP/Sales and Marketing, said Owner Jerry Colangelo was not sold on the idea at first, but slowly "liked the idea more and more" (ARIZONA REPUBLIC, 4/25). The area will replace 240 bleacher seats, but Brubaker "expects the club to triple that lost revenue" with groups paying up to $3,500 for a single game. USA TODAY's Michael Hiestand notes the club also has "valuable ad space on the outfield wall a foot in front of the raised pool and 405 feet from home plate" (USA TODAY, 4/25).