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LIBERTY, FOX HOPING FOR SOME SPECIAL fX
Published April 23, 1996
In an interview in the latest BROADCASTING & CABLE, Liberty Media President & CEO Peter Barton describes what to expect from the partnership with Fox on the new fX sports and entertainment channel. Barton, whose company is currently working a deal with Fox to combine all of Liberty's RSNs with fX, believes the two will work through the "legal administrivia" concerning the participating channels and close the deal this week. According to Barton, Liberty will place the Fox brand on its networks "probably during the Olympics, so we can work out the bugs when no one is watching." Barton said fX will not seek to challenge ESPN as an all-sports cable presence: "It will never seek to go after an all-sports emblem the way ESPN has. We are buying a lot of marquee sports for it. You really wouldn't want to be one of the cable operators right now that doesn't have a long-term fX agreement" (BROADCASTING & CABLE, 4/22).