Desert Dish: Super Bowl Parties Rage On Cavs "Quietly" Sought County Funds For Arena Browns Raising Season-Ticket Prices NFL Concussions Down, But Skeptics Remain Marquette, Bucks Partner On Athletics Center NFL: Officials Properly Inspected Deflategate Balls Many Former Patriots Currently In Media Jobs Gillette Stadium Adds Cross Insurance Pavilion NBA Extends Rights With China's Tencent EA Using New Ad Product To Tout Sponsors
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SBD/23/Sponsorships Advertising Marketing
Published April 23, 1996
Compaq Computer will sponsor the Compaq World Putting Championship, a new grass roots event developed in conjunction with putt-master Dave Pelz. ESPN will televise the competition and supporting sponsors include Golfweek magazine, USA Today, Titleist golf balls, and the PGA and LPGA Tours (BRANDWEEK, 4/22)....Converse is profiled in the BOSTON HERALD. Steff Gelston notes the shoemaker has "geared up for the next step in its turnaround" with recent management changes including the appointment of former Nike head of research Ned Frederick to head R&D and the replacement of retiring Chair & CEO Gib Ford with sporting goods veteran Glenn Rupp (BOSTON HERALD, 4/22)....L.A.- based product placement company Premier Entertainment had NFL products air 80 times on network TV since September. That translates into $19M in paid ad rates (USA TODAY, 4/23).... Coca- Cola is test-marketing a new drink called "Urge" in Norway. The brand is targeted to compete against Mountain Dew in the U.S. (CHICAGO TRIBUNE, 4/23)....Nike is profiled in the "Heard on the Street" column in the WALL STREET JOURNAL. Morgan Stanley shoe/clothing analyst Josie Esquivel, on the broad appeal of Nike's name: "People are starting to realize that maybe this company should be treated as a consumer brand rather than a footwear company" (WALL STREET JOURNAL, 4/23)....Chicago attorneys Richard Colombik and Mike Whelan unsuccessfully tried to trademark the phrase "Four-Peat" after the Bulls won their third straight NBA championship. They have since trademarked the phrase, "Four of a Kind" (CHICAGO TRIBUNE, 4/22).