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SBD/23/Sponsorships Advertising Marketing
KROGER SIGNS WITH AT&T CHALLENGE IN UNIQUE PROGRAM
Published April 23, 1996
Kroger has signed a deal with Atlanta's AT&T Challenge tennis tournament in a marketing program to benefit Kroger vendors and Atlanta's Scottish Rite Children's Hospital. The Kroger vendor program is a vehicle for bringing other food marketers into the tournament. Participating vendors will become sponsors of the event, as official soft drink or snack food, for example, and will receive in-store, radio and other promotional benefits in Kroger stores throughout the Atlanta area. In addition 25% of each vendor sponsorship will go to Scottish Rite. NationsBank, a banking partner of Kroger, has become the official commercial bank of the tournament. As such, NationsBank will provide ATM's on-site at the Atlanta Athletic Club (The AT&T Challenge).