AT&T Mulls NFL Sunday Ticket Deal For Customers MLB Could Expand Vine Ad Campaigns Source: Digital Rights Delaying Sunday Ticket Deal AT&T Sponsorship Could Boost Byron Nelson's Profile AT&T Hedges Its Bets With Acquisition Of DirecTV Spieth Signs Multiyear Deal With AT&T AT&T Sponsoring Renamed UT-OU Game Cowboys Forced To Cover AT&T Ads Quicken Could Sponsor Tiger's DC Event AT&T Denounces Russia Anti-Gay Law
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
KROGER SIGNS WITH AT&T CHALLENGE IN UNIQUE PROGRAM
Published April 23, 1996
Kroger has signed a deal with Atlanta's AT&T Challenge tennis tournament in a marketing program to benefit Kroger vendors and Atlanta's Scottish Rite Children's Hospital. The Kroger vendor program is a vehicle for bringing other food marketers into the tournament. Participating vendors will become sponsors of the event, as official soft drink or snack food, for example, and will receive in-store, radio and other promotional benefits in Kroger stores throughout the Atlanta area. In addition 25% of each vendor sponsorship will go to Scottish Rite. NationsBank, a banking partner of Kroger, has become the official commercial bank of the tournament. As such, NationsBank will provide ATM's on-site at the Atlanta Athletic Club (The AT&T Challenge).