Visa Extends World Cup Deal Through '22 Olympic Marketing Notes IOC's Lumme: Visa's Olympic Sponsorship Like Marriage Financial Service Firms Crowd Olympic Market Visa Campaign To Go Global Visa Launches European Campaign For London Games Visa's Michael Lynch Resigns After 16 Years Marketplace Roundup Visa Offering Trip To Super Bowl XLVI In Promo Visa Expects Spending Influx During Olympics
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
COORS MAY BE SHUT OUT OF DOWNHILL SKI SERIES
Published April 23, 1996
Coors Brewing may be prohibited from co-sponsoring a downhill ski series with Chrysler's Jeep/Eagle division because of the need to "separate drinking from driving," according to BRANDWEEK. Coors had expressed an interest in becoming part of the Jeep King of the Mountain downhill ski series, but the car company has "done less than jump at the proposition." A Jeep exec said the company is "leery" of a partnership with an alcohol seller. The series was composed of five races this past winter at resorts in CO, CA, UT, and VT, and current associate sponsors include Visa, Hawaiian Tropic, Sabastian Haircare Products and Longines watches. Jeep/Eagle Marketing Manager Lou Bitonti said, while not immediately embracing Coors' request, Jeep has not ruled it out (Trevor Jensen, BRANDWEEK, 4/22 issue).