COORS MAY BE SHUT OUT OF DOWNHILL SKI SERIES

     Coors Brewing may be prohibited from co-sponsoring a
downhill ski series with Chrysler's Jeep/Eagle division because
of the need to "separate drinking from driving," according to
BRANDWEEK.  Coors had expressed an interest in becoming part of
the Jeep King of the Mountain downhill ski series, but the car
company has "done less than jump at the proposition."  A Jeep
exec said the company is "leery" of a partnership with an alcohol
seller.  The series was composed of five races this past winter
at resorts in CO, CA, UT, and VT, and current associate sponsors
include Visa, Hawaiian Tropic, Sabastian Haircare Products and
Longines watches.  Jeep/Eagle Marketing Manager Lou Bitonti said,
while not immediately embracing Coors' request, Jeep has not
ruled it out (Trevor Jensen, BRANDWEEK, 4/22 issue).