Asian Viewer Growth For NBA Finals NBA Finals Viewership Best Since '98 Warriors-Cavs Highest-Rated Since '01 Pepsi Lands Baylor Univ. Beverage Deal NBA Finals Still Best Since '98 ABC Gets Best Finals Game 5 Since '04 Cavs-Warriors Highest-Rated Game 4 In 11 Years Cavs-Warriors Delivers Big Viewership For ABC British Open Moving To NBC/Golf Channel NBA Finals Game 2 Sets Another Record
SBD/23/Sponsorships Advertising Marketing
BIG 12 INKS SPONSOR: WOULDN'T YOU LIKE TO BE A PEPPER, TOO?
Published April 23, 1996
Dr Pepper/Cadbury of North America has signed a four-year deal as the title sponsor of the Big 12 Conference championship football game. Big 12 Commissioner Steve Hatchell said the deal was "significant -- worth seven figures woven into the deal with ABC" -- but exact terms were not disclosed. ABC is expected to pay $4M annually for the rights to the game, which include Dr Pepper's fee of at least $1M each year (Steve Richardson, DALLAS MORNING NEWS, 4/23). Phillips 66 has signed a two-year deal worth between $500,000 and $750,000 annually to be the title sponsor of the Big 12 men's basketball tournament. Host Communications has signed as marketing agent and will also handle development of the conference's multi-state radio network. The Collegiate Licensing Company of Atlanta has signed to license Big 12 tournament merchandise such as t-shirts and jerseys (Steve Richardson, DALLAS MORNING NEWS, 4/23).