Dr Pepper Launches CFP-Based Ad Campaign Cavs, Warriors Score Most National TV Games Dr Pepper Gets Stake In BodyArmor ESPN Concerns Still Affecting Disney Shares Sources: Josh Elliott Could Return To ABC ABC To Air NBA On Saturdays Next Season ESPY Audience Matches Other Awards Shows Asian Viewer Growth For NBA Finals NBA Finals Viewership Best Since '98 Warriors-Cavs Highest-Rated Since '01
SBD/23/Sponsorships Advertising Marketing
BIG 12 INKS SPONSOR: WOULDN'T YOU LIKE TO BE A PEPPER, TOO?
Published April 23, 1996
Dr Pepper/Cadbury of North America has signed a four-year deal as the title sponsor of the Big 12 Conference championship football game. Big 12 Commissioner Steve Hatchell said the deal was "significant -- worth seven figures woven into the deal with ABC" -- but exact terms were not disclosed. ABC is expected to pay $4M annually for the rights to the game, which include Dr Pepper's fee of at least $1M each year (Steve Richardson, DALLAS MORNING NEWS, 4/23). Phillips 66 has signed a two-year deal worth between $500,000 and $750,000 annually to be the title sponsor of the Big 12 men's basketball tournament. Host Communications has signed as marketing agent and will also handle development of the conference's multi-state radio network. The Collegiate Licensing Company of Atlanta has signed to license Big 12 tournament merchandise such as t-shirts and jerseys (Steve Richardson, DALLAS MORNING NEWS, 4/23).