SBD/23/Collegiate Sports

CHASER FOR THAT BOILERMAKER? PURDUE TO UNVEIL ADDED LOGOS

     Purdue Univ., with assistance from the Collegiate Licensing
Corp., has retained Sean Michael Edwards Design of New York and
will unveil a new series of logos Friday, April 26.  The current
"Boilermaker Special" -- a black and gold locomotive -- will
remain as the primary logo.  Bob Bernard, Purdue Athletic
Marketing Dir:  "Rather than replacing any of our current
familiar marks -- like Purdue Pete and the Boilermaker Special --
 we are adding a new series of logos that build on and enhance
the old ones" (CLC).
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