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CHASER FOR THAT BOILERMAKER? PURDUE TO UNVEIL ADDED LOGOS
Published April 23, 1996
Purdue Univ., with assistance from the Collegiate Licensing Corp., has retained Sean Michael Edwards Design of New York and will unveil a new series of logos Friday, April 26. The current "Boilermaker Special" -- a black and gold locomotive -- will remain as the primary logo. Bob Bernard, Purdue Athletic Marketing Dir: "Rather than replacing any of our current familiar marks -- like Purdue Pete and the Boilermaker Special -- we are adding a new series of logos that build on and enhance the old ones" (CLC).