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CHASER FOR THAT BOILERMAKER? PURDUE TO UNVEIL ADDED LOGOS
Purdue Univ., with assistance from the Collegiate Licensing Corp., has retained Sean Michael Edwards Design of New York and will unveil a new series of logos Friday, April 26. The current "Boilermaker Special" -- a black and gold locomotive -- will remain as the primary logo. Bob Bernard, Purdue Athletic Marketing Dir: "Rather than replacing any of our current familiar marks -- like Purdue Pete and the Boilermaker Special -- we are adding a new series of logos that build on and enhance the old ones" (CLC).
