SBD/23/Collegiate Sports

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  • CHASER FOR THAT BOILERMAKER? PURDUE TO UNVEIL ADDED LOGOS

         Purdue Univ., with assistance from the Collegiate Licensing
    Corp., has retained Sean Michael Edwards Design of New York and
    will unveil a new series of logos Friday, April 26.  The current
    "Boilermaker Special" -- a black and gold locomotive -- will
    remain as the primary logo.  Bob Bernard, Purdue Athletic
    Marketing Dir:  "Rather than replacing any of our current
    familiar marks -- like Purdue Pete and the Boilermaker Special --
     we are adding a new series of logos that build on and enhance
    the old ones" (CLC).
    

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