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WILSON SPORTING GOODS BEGINS "QUIET" AD AGENCY REVIEW
Published April 22, 1996
Wilson Sporting Goods has been discussing its estimated $20M ad account with other agencies, according to the CHICAGO TRIBUNE. Wilson selected Ogilvy & Mather Chicago less than two years ago, but has advised the agency they have started a "very quiet review." Ogilvy handles almost all of Wilson's worldwide account, except in Japan where WPP sister agency J. Walter Thompson Co. handles the account. Ogilvy was the choice of Wilson's then-CEO John Riccitiello who left in February to become CEO of Sara Lee Bakery Worldwide. DDB Needham Chicago and Foote Cone & Belding Chicago were beat out by Ogilvy two years ago, but whether these firms are in the running now "couldn't be determined" (George Lazarus, CHICAGO TRIBUNE, 4/22).