Wilson Pleased With Louisville Slugger Purchase Wilson Highlights New Glove Customization Wilson Purchases Louisville Slugger Federer Stars In New Wilson, Nike Ads Federer Shooting Wilson TV Spot Federer In Demand From Advertisers FSV Aggregating Fantasy Web Sites Wilson Golf Sales Continue To Slide Executive Transactions Larry Probst Stepping Down As EA CEO
SBD/22/Sponsorships Advertising Marketing
WILSON SPORTING GOODS BEGINS "QUIET" AD AGENCY REVIEW
Published April 22, 1996
Wilson Sporting Goods has been discussing its estimated $20M ad account with other agencies, according to the CHICAGO TRIBUNE. Wilson selected Ogilvy & Mather Chicago less than two years ago, but has advised the agency they have started a "very quiet review." Ogilvy handles almost all of Wilson's worldwide account, except in Japan where WPP sister agency J. Walter Thompson Co. handles the account. Ogilvy was the choice of Wilson's then-CEO John Riccitiello who left in February to become CEO of Sara Lee Bakery Worldwide. DDB Needham Chicago and Foote Cone & Belding Chicago were beat out by Ogilvy two years ago, but whether these firms are in the running now "couldn't be determined" (George Lazarus, CHICAGO TRIBUNE, 4/22).