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ONLINE REPORT: NASCAR LOADS PRODIGY ON ITS HARD- DRIVE
Published April 19, 1996
NASCAR has announced it has officially signed a deal with Prodigy to make the online service an "Officially Licensed Internet Service Provider." Under the license, Prodigy will distribute 2 million software disks at '96 races offering NASCAR fans 20 free hours online. Through Prodigy, race fans will have a direct line to NASCAR Online, the circuit's official Web site, as well as Prodigy's Auto Racing "Interest Group" (NASCAR). Prodigy also sponsors Dave Marcis' No. 71 Winston Cup team (THE DAILY). OTHER NASCAR NEWS: NASCAR Online (http://www.nascar. com) registered its first one million hit day on March 31. That day included 21,959 users for a total of 1,080,042 qualified hits. Overall, NASCAR Online averages 17,000 users a day (NASCAR Online). OTHER PRODIGY NEWS: Prodigy will launch its own for-pay fantasy baseball service on the Web -- Baseball Manager. Because of the late start (April 26), Prodigy will only offer 132 games, instead of a full season. Prices are $99.95 for Prodigy members and $149.95 for non-members. While other online services offer similar games for much less, a Prodigy spokesperson stressed that their program "will offer personalized graphical screens that differ heavily from their statistics-oriented rotisserie brethren" (Robert Silverman, INSIDE MEDIA, 4/17 issue). RAIDERS CYBER-DRAFT: In a "coming out party" for the Raiders five-month-old Web site, the team is hosting the '96 Miller Genuine Draft/Oakland Raiders "Virtual Draft Day Party" online from 11am-3pm PST this Saturday. Miller is sponsoring a "live cybercast," where fans can chat with current and former Raider players and Raiderettes. The club is also teaming with Southwest Airlines and the Alameda Newspaper Group (the Oakland Tribune) in a "Cyberscout" contest, where the person who predicts the NFL Draft's first round most accurately wins a trip to Raiders' training camp in Napa. Telecom company IDT is also lending support. The address: http://www.raidersnet.com (Raiders). Brian Buel, President of Baby Mogul Interactive, which developed and markets the Raiders site, told THE DAILY that "high-exposure" activities like the Raiders Virtual Draft Day represent a "new model," because sponsors are "much more willing to get involved" in promotional events, as opposed to ordinary Web page banner ads. Baby Mogul can be found at http://www.serve.net/babymogul (THE DAILY).