FCC Ends Its Sports Blackout Rule "MNF" Sees Slight Overnight Ratings Dip SportsNet LA Impasse Could Be Turning Point Sportsnet Reveals New Hockey Central Studio New TV Show Shines Light On Giants Scouts App Review: Dan Patrick Show For iPhone NFL Week 4 Sunday Ratings Down Ryder Cup Overnights Down From '10 Johnson Optimistic About Dodgers' TV Carriage Could Suspension Push Simmons Away?
Upcoming Conferences and Events
ESPN'S "OUTSIDE THE LINES" TO TACKLE ATHLETE MARKETING
Published April 19, 1996
On Monday, April 22, ESPN will air "Outside the Lines: Sports, Inc.," a look at the marketing of top athletes. Features will include: Brett Haber on Michael Jordan; Dr. Jerry Punch on Dale Earnhardt; Bob Ley on Andre Agassi; Ley on Ken Griffey Jr.; Chris Fowler on Keyshawn Johnson; Greg Garber on IMG's Mark McCormack and Arnold Palmer; Mike Tirico on the Quarterback Club; Frank Deford on athletes as corporate entities; and David Falk on an agent's perspective. The show airs at 7:30pm EDT (ESPN).