SBD/19/Sports Media

ESPN'S "OUTSIDE THE LINES" TO TACKLE ATHLETE MARKETING

     On Monday, April 22, ESPN will air "Outside the Lines:
Sports, Inc.," a look at the marketing of top athletes.  Features
will include:  Brett Haber on Michael Jordan; Dr. Jerry Punch on
Dale Earnhardt; Bob Ley on Andre Agassi; Ley on Ken Griffey Jr.;
Chris Fowler on Keyshawn Johnson; Greg Garber on IMG's Mark
McCormack and Arnold Palmer; Mike Tirico on the Quarterback Club;
Frank Deford on athletes as corporate entities; and David Falk on
an agent's perspective. The show airs at 7:30pm EDT (ESPN).
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Related Topics:

ESPN, IMG, Media, Walt Disney

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