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ESPN'S "OUTSIDE THE LINES" TO TACKLE ATHLETE MARKETING
Published April 19, 1996
On Monday, April 22, ESPN will air "Outside the Lines: Sports, Inc.," a look at the marketing of top athletes. Features will include: Brett Haber on Michael Jordan; Dr. Jerry Punch on Dale Earnhardt; Bob Ley on Andre Agassi; Ley on Ken Griffey Jr.; Chris Fowler on Keyshawn Johnson; Greg Garber on IMG's Mark McCormack and Arnold Palmer; Mike Tirico on the Quarterback Club; Frank Deford on athletes as corporate entities; and David Falk on an agent's perspective. The show airs at 7:30pm EDT (ESPN).