NBA ASG Has Best Viewership Since '13 NASCAR Going Big On Social Media For Daytona Atlanta United Signs RSN Deal With Fox Sports ESPN Tops ComScores In Unusually Slow Month Sportsnet Has Its First 360 VR Game Telecast Social Studies: WNBA Dream's Dan Goldberger NBC Criticized For Airing Avalanche-Sabres Media Notes ESPN's "GameDay" Reaches Milestone Dan Dakich, Tom Izzo Downplay Spat
ESPN'S "OUTSIDE THE LINES" TO TACKLE ATHLETE MARKETING
Published April 19, 1996
On Monday, April 22, ESPN will air "Outside the Lines: Sports, Inc.," a look at the marketing of top athletes. Features will include: Brett Haber on Michael Jordan; Dr. Jerry Punch on Dale Earnhardt; Bob Ley on Andre Agassi; Ley on Ken Griffey Jr.; Chris Fowler on Keyshawn Johnson; Greg Garber on IMG's Mark McCormack and Arnold Palmer; Mike Tirico on the Quarterback Club; Frank Deford on athletes as corporate entities; and David Falk on an agent's perspective. The show airs at 7:30pm EDT (ESPN).