In an effort to supplement their national support of MLS,
Anheuser-Busch and Fuji are "mapping out" plans for local
marketing and media programs, according to INSIDE MEDIA. A-B is
going with MLS point-of-service and promotional materials, to
include imprintable banners and counter cards. Bruce Hudson, A-B
Dir of Int'l Sports Marketing, says they will also offer vertical
banners with the telecast dates to distributors in each MLB
market. He said the materials will also be made available in
non-MLS markets where there is a high interest in soccer. In
Dallas, A-B has radio deals with general market and Hispanic
radio stations airing Burn matches, and will "showcase" MLS
street banners throughout the city. A-B also has similar radio
deals for San Jose Clash and L.A. Galaxy broadcasts. A-B cut
"trade-for-mention" deals with general market radio stations in
Boston and New York through which the brewer will offer tickets,
Budweiser MLS t-shirts and soccer balls. A trade-for-mention pact
has been signed in Washington as well with English and Hispanic
radio stations. Fuji USA Marketing Manager Herb Baer said they
are attempting to stage a Fuji Photo Day at each MLS venue in
July and August. The promo will bring young fans onto the field
before the game to have pictures taken with players. Fuji also
is negotiation to sell its Quick-Snap cameras on its promotional
day (Reynolds & Brockinton, INSIDE MEDIA, 4/17).
