SBD/17/Sports Media

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     The Clippers and Prime Sports have reached a multi-year
agreement to have the RSN carry up to 45 games per season
beginning in '96-97, according to an announcement yesterday by
Prime Sports GM Kitty Cohen and Clippers Exec VP Andy Roeser.
The deal includes home and away games, as well as pre- and post-
season.  Prime Sports will have the Clippers' exclusive non-
broadcast TV rights.  Roeser:  "This is proof that some things
are, in fact, worth waiting for" (Prime). The deal is said to be
valued at more than $15M, according to THE HOLLYWOOD REPORTER,
and is seen as "indicative of the intensified competition for
local programming" between cable and the Bells (Scott Hettrick,
     49ERS GO WEBBING:  L.A.-based Rocktropolis Interactive
announced the 49ers are one of four new, "high-profile" clients
for the firm's Web site design and development division.  The
team is joined by JVC America, MTV's Rock the Vote and U.S. Sen.
Barbara Boxer.  The 49ers' Web site (
includes a "virtual Candlestick Park" with a locker room area for
chats and a merchandise store.  During the season, the site will
carry real-time scores and highlights (Rocktropolis).
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