The Clippers and Prime Sports have reached a multi-yearagreement to have the RSN carry up to 45 games per seasonbeginning in '96-97, according to an announcement yesterday byPrime Sports GM Kitty Cohen and Clippers Exec VP Andy Roeser.The deal includes home and away games, as well as pre- and post-season. Prime Sports will have the Clippers' exclusive non-broadcast TV rights. Roeser: "This is proof that some thingsare, in fact, worth waiting for" (Prime). The deal is said to bevalued at more than $15M, according to THE HOLLYWOOD REPORTER,and is seen as "indicative of the intensified competition forlocal programming" between cable and the Bells (Scott Hettrick,HOLLYWOOD REPORTER, 4/17). 49ERS GO WEBBING: L.A.-based Rocktropolis Interactiveannounced the 49ers are one of four new, "high-profile" clientsfor the firm's Web site design and development division. Theteam is joined by JVC America, MTV's Rock the Vote and U.S. Sen.Barbara Boxer. The 49ers' Web site (http://www.sf49ers.com)includes a "virtual Candlestick Park" with a locker room area forchats and a merchandise store. During the season, the site willcarry real-time scores and highlights (Rocktropolis).
