Published April 17, 1996
The Clippers and Prime Sports have reached a multi-year agreement to have the RSN carry up to 45 games per season beginning in '96-97, according to an announcement yesterday by Prime Sports GM Kitty Cohen and Clippers Exec VP Andy Roeser. The deal includes home and away games, as well as pre- and post- season. Prime Sports will have the Clippers' exclusive non- broadcast TV rights. Roeser: "This is proof that some things are, in fact, worth waiting for" (Prime). The deal is said to be valued at more than $15M, according to THE HOLLYWOOD REPORTER, and is seen as "indicative of the intensified competition for local programming" between cable and the Bells (Scott Hettrick, HOLLYWOOD REPORTER, 4/17). 49ERS GO WEBBING: L.A.-based Rocktropolis Interactive announced the 49ers are one of four new, "high-profile" clients for the firm's Web site design and development division. The team is joined by JVC America, MTV's Rock the Vote and U.S. Sen. Barbara Boxer. The 49ers' Web site (http://www.sf49ers.com) includes a "virtual Candlestick Park" with a locker room area for chats and a merchandise store. During the season, the site will carry real-time scores and highlights (Rocktropolis).