SBD/17/Sports Media

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     The Clippers and Prime Sports have reached a multi-year
agreement to have the RSN carry up to 45 games per season
beginning in '96-97, according to an announcement yesterday by
Prime Sports GM Kitty Cohen and Clippers Exec VP Andy Roeser.
The deal includes home and away games, as well as pre- and post-
season.  Prime Sports will have the Clippers' exclusive non-
broadcast TV rights.  Roeser:  "This is proof that some things
are, in fact, worth waiting for" (Prime). The deal is said to be
valued at more than $15M, according to THE HOLLYWOOD REPORTER,
and is seen as "indicative of the intensified competition for
local programming" between cable and the Bells (Scott Hettrick,
HOLLYWOOD REPORTER, 4/17).
     49ERS GO WEBBING:  L.A.-based Rocktropolis Interactive
announced the 49ers are one of four new, "high-profile" clients
for the firm's Web site design and development division.  The
team is joined by JVC America, MTV's Rock the Vote and U.S. Sen.
Barbara Boxer.  The 49ers' Web site (http://www.sf49ers.com)
includes a "virtual Candlestick Park" with a locker room area for
chats and a merchandise store.  During the season, the site will
carry real-time scores and highlights (Rocktropolis).
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