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MLS BREAKS INTO SINGLE DIGITS WITH INAUGURAL ESPN RATING

     MLS's debut on ESPN Saturday drew a 1.0 rating on ESPN,
according to the network.  That rating translates into 1.1
million viewers, and was called "extraordinarily healthy" by MLS
Commissioner Doug Logan (ESPN).  USA TODAY's Mike Hiestand notes
by way of comparison, ESPN's NASCAR coverage averages a 5.2 and
its NHL games a 0.8 (USA TODAY, 4/10).

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